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Video: Saab Touts Heritage, Leaves Out GM Era (Almost) Entirely

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Vintage Saab windtunnel testing

Vintage Saab windtunnel testing

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UPDATE: As several intrepid (and sharp-eyed) readers have pointed out, there is a quarter-second shot of a GM-era convertible around the 16-second mark. Good catch. As for the 9-5, it was designed during the GM era, true, but it's being sold entirely under the Spyker-owned Saab umbrella. Point being: there's a big chunk of Saab's history not present in the video, even with those bits thrown in.

Whether you love the new 9-5 or can't be bothered, it's the linchpin in Saab's current and near-future  success. This promo spot ties the 9-5 in with the company's storied history, including its motorsports heritage. But it leaves one whole segment out.

That segment is the GM-owned bit, of course. We understand why Saab might want to distance itself from the most recent, yet most unfortunate stint in the company's product line, particularly when pushing a new car under new ownership with an eye toward a new perception in the marketplace. But it is a bit of a glaring omission.

Also, though most of the clips in the video are hit-and-run, there are some nice slices of classic Saab rally action in there, so stay sharp.

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Comments (3)
  1. saying they left out the entire GM segment is inaccurate. The NG900 / OG 9-3 convertible featured in quick snipps are built on the european vaxhaul (General Motors) cavalier platform.. One of the worst platforms to put a high performance saab on, was designed completely under GM supervision with the bean counters forcing compromises at every step.
     
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  2. Your GM comment is not correct. At second 16 in the video clip features a 900 Turbo convertible....A GM design!
     
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  3. Saab under GM was a surprisingly good car however Volvo under Ford was better. Good thing both US companies were thinking big and saved two storied names!
     
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