Advertisement

Jaguar Still Eyeing Entry-Level Sedan

 
Follow Viknesh

2008 Jaguar X-Type

2008 Jaguar X-Type

While it’s been rumored that Jaguar is planning a new entry-level sedan model to take on the likes of the BMW 3-Series and Mercedes-Benz C-Class for some time now, to this day Jaguar is yet to confirm the existence of such a model nor confirm that it’s even being looked at.

Perhaps it was because of the poor success experienced by the discontinued X-Type, or perhaps it’s because that only a few years ago Jaguar was running multimillion dollar losses. Whatever the reason, Jaguar is likely to be years away from launching such a model.

However, there is hope on the horizon. It’s well documented that Jaguar is planning a new roadster model possibly called the XE, and according to the automaker's new global brand director, Adrian Hallmark, the car could spawn a smallish sports sedan.

Jaguar XE Roadster rendering

Jaguar XE Roadster rendering

Enlarge Photo
Speaking with Automotive News, Hallmark explained that Jaguar needs to offer models priced lower than the XF sedan but must be wary not to make the same mistakes as it did with the X-Type.

"If we go into the smaller car market," Hallmark said, "we want to build elegant cars with great technology that give a sense of occasion and position us above that competition--where Jaguar should be."

He went on to explain that the small roadster would be an ideal for a brand image boost while a sedan model could boost volume. Both models would be crucial.

"We have to do both. Whether we do one, two or three body styles, we can still decide. But we have to be in the lower price," he said.

Unfortunately, Hallmark also said that if approved any new models would still take around four years to develop, which means we’re unlikely to see anything other than the rumored XE roadster before 2015.

[Automotive News, sub req’d]

Advertisement
 
 

Have an opinion?

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comments (2)
  1. Well ... if they want to bring down the value of the brand. Lexus likes to consider themselves Tier 1 but when you consider most of their sales are ES & RX (and even IS) it shows just how much pull they have in the luxury market.
     
    Post Reply
    Vote
    Bad stuff?

  2. Interesting. Jaguar had the X-Type but felt it was forced on them by Sir A. J. Trotman. Women liked the vehicle for its size and AWD. It was the only Jaguar that could handle a snowfall of 1 inch or greater. Jaguar refused to market to Women.
     
    Post Reply
    Vote
    Bad stuff?

 

Have an opinion? Join the conversation!

Follow Us

Advertisement

Take Us With You!

 
Advertisement
Advertisement

Research New Cars

Go!

Related Used Listings

Browse used listings in your area.


 
© 2014 MotorAuthority. All Rights Reserved. MotorAuthority is published by High Gear Media. Stock photography by Homestar, LLC. Send us feedback.