2011 Detroit Auto Show Video: Live MINI Paceman Reveal

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It was shown as a concept, but the MINI Paceman crossover/coupe has already been given the greenlight for production, rocketing this world premiere from interesting to important.

It was also intensely odd event, as you'll see in the video below. MINI, as a brand, has embraced the odd in its marketing over the past several years, making for a compelling, if at times creepy, brand identity.

Enjoy the show, then check our our Detroit Auto Show page for even more on the Paceman.

[MINI]

 
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