Jaguar Working On Crossover SUV? Why?!

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Illustration of Jaguar face on a Land Rover Evoque

Illustration of Jaguar face on a Land Rover Evoque

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A Jaguar crossover/SUV? Isn't that what Land Rover is for? Apparently not, according to a new report out today. Instead, Jaguar may go its own way into the crossover market and "stop being a saloon-based company," according to Jag's global brand director Adrian Hallmark.

Hallmark, recently poached from Saab, also says all-wheel drive sedans are in the works, along with a wagon version of the XF. Those we can get behind--especially an XF-R or XF Supercharged wagon--but the crossover/SUV plans? What gives?

Sales, sales, sales. Or at least that's the subtext. Stepping outside the niche realm and closer to the mainstream means more sales and more profits, no doubt a high priority for corporate overlords at the Tata Group, which has invested billions in Jaguar-Land Rover without much in the way of return as yet.

We have a very hard time envisioning a crossover or SUV with the proportions and design cues of a Jaguar sedan. We have an even harder time understanding how a Jaguar soft-roader wouldn't step on the toes of sister company Land Rover or its slicker Range Rover variants.

File this one under, "we certainly hope not, but it's possible," for the time being. We'll keep you posted should things get more formal.

[Autocar]



 
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Comments (9)
  1. someone with a lot of money would buy this.

  2. I don't like the style it's a bit awkward. The front shouldn't be too similar to the other Jags too.

  3. Since Jag is paired up with Land Rover, do they really need a crossover? I would have to say no, be about a good idea as Ford bringing back Edsel

  4. No No No No No No NO NO NO NO NO!!!!!!!!!!!!!!!!!!!!!!!!!

  5. Dear Jaguar, don't do it..
    This makes about as much sense as a Tata branded super car.
    I get that this is a concept, but it's blatantly obvious that from the A pillar back is pure Evoque with the front of an XF stuck to it.. Bad idea IMO.
    Stick to what you're good at, Jaguar, Excellent, British, luxury saloons.

  6. Photoshopped?!?

  7. they wont make it does tata already make a super car in the aston one 77 or are they not tata? ............ IMO theres no point in hopping jag will only make nice british sedans with all the bs new nich segments

  8. Jag's stubborn product vision caused it to miss the explosive growth in Premium Crossover modles/sales. Jsut look at: Mercedes, BMW, Audi, Volvo, Lexus. All-wheel-drive is a competitive requirement for the snow-belts.

  9. @pat
    Aston Martin was part of Ford's Premier Automotive group (PAG) until they sold the marque to David Richards, chairman of Prodrive (think Subaru rally cars of the past).

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