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2012 Ford Mustang Boss To Be Priced Around $40,000?

Tim Healey

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Tim Healey was formerly an associate editor at Consumer Guide Automotive in Chicago. Before that he worked in the automotive industry as a service... More

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2012 Boss Mustang

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We've already heard rumors about the 2012 Boss Mustang's production numbers, and now we are getting word regarding pricing for the upcoming pony car.

Mustangs Daily is reporting that the 2012 Boss will check in at around $40,000. The site arrived at this figure after a contest--the Mustang Dream Giveaway, which is giving away matching 1969 and 2012 Boss Mustangs--put the value of the 2012 car at approximately $40,000 in the fine print section of its website. The contest added that the value is approximate, in part because dealers may place a premium above sticker on the car.

That's not surprising, because the car is expected to be in demand, and production will be limited. We should also note that Ford itself hasn't given many hints on the car's price.

If it is around $40,000, that seems like a relative bargain, putting the Boss in between the Mustang GT and the GT500. The few Boss Mustangs that are produced will likely sell quickly.

[Mustangs Daily]

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Comments (2)

Scott Jensen Posted: 11/11/2010 4:36pm PST

Sounds too good to be true? That's because it is... I have heard preliminary estimates all the way up to $50,000 in additional dealership markups !!! Unfortunately, this Mustang will likely be marked up similarly to the Shelby KR's and GT Supercars.

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By Ryan@ Mustang Guides Posted: 11/13/2010 2:43pm PST

I have to agree with Scott. Dealerships aren't going to let a limited edition vehicle like the Boss go out the door for $40k. There are definitely going to be some markups. For the price it ends up being, I would personally have a hard time choosing between the Boss and the Shelby GT500.

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