GM Teases New 2012 Buick Verano Compact Sedan

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2012 Buick Verano teaser

2012 Buick Verano teaser

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We've already seen a preview of the upcoming Cruze-based compact Buick sedan in the form of the Chinese-market Excelle GT, but today we finally have confirmation of the U.S. market car’s name and the location where it will be built. The new compact sedan is the 2012 Buick Verano, depicted here partially in this latest teaser. 

General Motors will invest $145 million at its Orion assembly plant in Michigan to prepare for production of the Verano, which is scheduled to start in the middle of next year. The investment will retain 1,550 hourly and salaried jobs at Orion, along with 120 jobs at a Pontiac supplier, and is part of a greater $600 million investment to build other small cars locally.  

As for the new Buick Verano, the car rides on GM’s Delta II architecture, which in addition to the Chevrolet Cruze, also underpins the Opel Astra, Chevrolet Volt and now this new Buick as well. Engine options should mirror those of the Cruze, which means a range of compact four-cylinder units in both naturally-aspirated and turbocharged forms.

The other benefit of the Delta II platform is the possibility of a plug-in hybrid version using Volt technology, although GM is more likely to use other brands such as Cadillac to expand its plug-in hybrid offerings.

Don’t hold your breath for the new Buick as it isn’t expected to be launched until late next year or possibly in early 2012. The good news is that Buick is also planning a compact crossover model, which will also be built at the Orion plant and share its platform with the upcoming 2012 Chevrolet Aveo. 

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Comments (2)
  1. I thought GM said it was done with badge engineering, isn;t this just a re-badged Chevy Cruze? Better make it a heck of a lot different if they want it to be seen as its own model, not a rebadge.

  2. seems to me that GM is resorting back to it's pre-bankrupcy days...Rebadging models for different marquees. They're basking in their Volt glory...I just hope they're not going to create a Cadillac or Buick replica...Stick with one vehicle...Also, can someone specify the true difference between Cadillac and Buick...I can see that Cadillac will be the true prestige brand of GM...but why then try to bring Buick right up on its coat-tails? "The New Class of World Class" ? Front-wheel drive luxury?? The point being??

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