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Buy A Lincoln Before Sept. 7 And Get Three Years Free Maintenance

 
4 1,258 views Jun 20, 2010
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2010 Detroit Auto Show

2010 Detroit Auto Show

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Buy or least a new Lincoln (2010 and 2011 models) before September 7 and benefit from free scheduled maintenance as part of a new program that should help the automaker erase any images of expensive running costs potential customers may have.

Lincoln will cover all scheduled maintenance for three years or 45,000 miles, including all oil changes, tire rotations, routine inspections as well as the replacement of wear items including wiper blades and brake linings.

The strategy works well as it helps the dealership build a relationship with the customer, builds confidence in the brand, and isn't as likely to chip away at residuals and resale value the way that higher sustained cash-back incentives would.

Several other automakers have introduced similar free maintenance programs this year. Jaguar is offering five years or 50,000 miles of free maintenance on all 2011 models, while Volvo and Volkswagen are among several other brands offering it too.

The announcement comes just two weeks after Lincoln revealed plans to expand its lineup and should further the brand’s efforts to become a quality and service leader in the industry.

[Lincoln]





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Comments (4)

  1. By TnTPhilly Posted: 6/20/2010 6:36pm PDT

    Or...don't buy one and then you don't have to worry about all the maintenance it would have otherwise needed. Pass.
     
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  2. By Damien Thomas Posted: 6/20/2010 7:50pm PDT

    TnTPhilly, All cars require maintenance. The free items cover oil changes, tire rotations, routine inspections as well as the replacement of wear items including wiper blades and brake linings. What car doesn't require these?
     
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  3. fb_1418622783 avatar Matt Frawley Posted: 6/21/2010 12:13am PDT

    I think Lincoln will not important quality and maintence. it like trash cheap Lincoln. I think Lincoln Navigator will last model. you not need buy a new brand Lincoln will more worthless models with FWD, I know Mercedes Benz, BMW, Porsvhe, Rolls Royce, Bentley, Jaguar, Land Rover, Audi, Maserati, Ferrari and Lamborghini are excellent quality and maintence. it allow you can buy a Porsche will save your garbage. I think Lincoln are mostly weird grills.
     
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  4. By TnTPhilly Posted: 6/21/2010 6:05pm PDT

    "it allow you can buy a Porsche will save your garbage" so true...so true...lol
     
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