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Report: Chrysler To Build Lancia Flagship In North America

 
5 2,019 views Jun 16, 2010
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Lancia Thesis

Lancia Thesis

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The product plans of Chrysler and Fiat are undergoing a major shakeup that should last the next couple of years, as the expanding Fiat Group and its demanding CEO Sergio Marchionne pull all the strings. We’ve already seen hints of some of the plans with the U.S. unveiling of the Fiat 500 and Chrysler-badged Lancia Delta hatchback, and Marchionne pretty much gave it all away when he revealed that the Chrysler and Lancia divisions would be merged--at least in Europe.

While there are no immediate plans to bring the Lancia brand to North America, there could be at least one connection other than the Chrysler-badged Lancia Delta. Latest reports indicate that Chrysler’s Brampton assembly plant in Canada may be used to build a new Lancia flagship in about 18 months.

The new model, to replace the former Thesis (pictured), will be a large, rear-wheel drive sedan based on the same platform as the upcoming 2011 Chrysler 300. The Lancia flagship will be built alongside the new Chrysler 300 at the Brampton plant but numbers will be low, with only about 10,000 to 12,000 expected annually.

Styling wise, the new Lancia will be very similar to the Chrysler 300 bar a unique grille and other minor detailing.

The story doesn’t end there as there are rumors that the Brampton plant will also be used to build a new Alfa Romeo; this model is expected to be a high-end convertible based on Dodge Challenger underpinnings.

[The Star]





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Comments (5)

  1. By dan aka 64chevyman Posted: 6/16/2010 10:38am PDT

    Boring snoozer! The underpinnings should be all Euro! They'll learn! Nice looking rig however!
     
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  2. By NoNameDenton Posted: 6/16/2010 3:25pm PDT

    Probably a good idea, but do something more then change a few minor details and the grille
     
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  3. By SuperSkyline89 Posted: 6/16/2010 5:39pm PDT

    That thing is hideous, like a Chinese car, not a European one.
     
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  4. By Jim Posted: 6/17/2010 8:08am PDT

    Good the picture is of the outgoing car. Thought that MA slipped up and included a pic of a Geely exec sedan
     
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  5. By io Posted: 6/19/2010 7:33am PDT

    The car in picture was produced for Europe between 2002-2009 and IS NOT the new model. The image is used just for background.
     
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