What's The Best Place For Your Teen To Learn How...

Dodge Redesigns Logo To Promote Youthfulness, Performance

 
13 13,565 views May 31, 2010
Follow Viknesh

Dodge Logo

Dodge Logo

Enlarge Photo

Chrysler’s decision last year to separate its Dodge car and truck models into the respective Dodge Car and new Dodge Ram brands meant that the two separate divisions henceforth could focus more directly on their best attributes.

By splitting the Dodge Ram brand off, it allowed that division to focus solely on what Dodge already does best: pickups. It also gave the Dodge Car brand the room it needed to start building the new, sportier brand identity that Chrysler management wants to see for Dodge cars.

Now, as the Dodge brand continues to redefine itself with new lifestyle packages, new ads, events and sponsorships, and a slew of upcoming new products, it's using its brand name to send a strong message that its youthful and performance-driven history will stay with the brand into the future.

It is doing so with a new logo that features the Dodge name with a pair of red racing stripes relative to the "e," suggesting speed and agility. The twin red graphic stripes will be used in communications, advertising, internet and merchandising. However, they will not appear on Dodge products or on the dealership signage.

[Dodge]





Tags:
Posted in:
 
Contribute
Send us a tip Comment Contact the editor
Follow Us

 

Have an opinion?Join the conversation!

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comments (13)

  1. By Roy Posted: 5/31/2010 8:09am PDT

    So, the "brand redesign" involves the addition of two parallel lines? It wouldn't surprise me if the Ram brand has more recognition than Dodge.
    The company that really needs a brand redesign is Ford. How old is that logo? It's very hard to take that company seriously as a maker of modern cars...
     
    Post Reply
    Vote
    Bad stuff?

  2. By Rex S. Posted: 5/31/2010 10:11am PDT

    I must be missing something as what the "badge" looks like has nothing to do with the quality or performance of the product. Why not just invest the 2M$ the new logo cost in the vehicle.
    Roy, what difference does it make? Go drive one it's free. The Shelby logo on my 07 Mustang goes back to the 60s.
     
    Post Reply
    Vote
    Bad stuff?

  3. By Rich Posted: 5/31/2010 10:20am PDT

    Roy, you must not be able to take CocalCola or GE or Harley Davidson very seriuosly either because their brand identites are also old. The Ford blue oval are one of the most recognized brands in the world. Most companies would kill to have brand equity like that. You obviously know very little about branding and marketing.
     
    Post Reply
    Vote
    Bad stuff?

  4. By Bill Burke Posted: 5/31/2010 2:44pm PDT

    The new logo does one thing that automakers crave, it gets noticed and causes discussion. In its symplicity, it evokes the racing stripe image in a way that does not over state the obvious, Dodge is about performance.
    I do think the Ram head better serves the trucks,but I think something else will be comming to the Dodge car line, but the stripes are OK.
    I'm a life long Dodge devotee who has seen many creations of logos that identify Dodge, looks like I need to replace my T-shirts, again.
    Anyone want a mayor of Dodgeville hat,,, cheap ??
     
    Post Reply
    Vote
    Bad stuff?

  5. By J-F Houle Posted: 5/31/2010 5:00pm PDT

    Rather than a new logo design, could you hurry up to redesign cars !!!!!
     
    Post Reply
    Vote
    Bad stuff?

  6. By  micro usb charger Posted: 6/1/2010 12:18am PDT

    I must have missed something that looks like the logo has nothing to do with the quality or performance of product.It is very hard to take seriously the company as a manufacturer of modern cars ...
     
    Post Reply
    Vote
    Bad stuff?

  7. By Rob Posted: 6/1/2010 8:28am PDT

    Dodge - Part II
     
    Post Reply
    Vote
    Bad stuff?

  8. By Rex S. Posted: 6/1/2010 8:52am PDT

    Well Bill biggest problem with the stripes is they have been the logo of the all Chevrolet Grand Sport Corvettes. Red/diag. stripes have been used on every one ever built all located on the L/F fender. Nice research Dodge. Hey Bill, got any White Hats?
     
    Post Reply
    Vote
    Bad stuff?

  9. By Mark Posted: 6/1/2010 2:40pm PDT

    So if it won't have the red stripes on any of the cars or dealership signage, what's the change? Two parallel - yet randomly placed - red stripes are going to make me want a Dodge how? Maybe that's just for the 2011 models and next year it'll be a 1 and a 2, then a 1 and 3 for 2013????
     
    Post Reply
    Vote
    Bad stuff?

  10. By NoNameDenton Posted: 6/1/2010 6:19pm PDT

    Roy what are you smoking, because obviously no one else sees a problem with Ford's logo since their sales are doing great and they are turning a profit. Anyways won't Dodge get in trouble with BMW's M division because of the slashes?
     
    Post Reply
    Vote
    Bad stuff?

  11. By dc Posted: 6/9/2010 1:49pm PDT

    Look up DODGE in the dictionary.It means"To Avoid".
     
    Post Reply
    Vote
    Bad stuff?

  12. By tada Posted: 6/10/2010 10:02am PDT

    didn't chrysler use the slashes for the challenger/cuda back in 70's?
     
    Post Reply
    Vote
    Bad stuff?

  13. By cecil Posted: 6/11/2010 10:22am PDT

    Tada yea that where it came from...to revive dodges history of great fast sporty cars and Im a dodge guy but no way in hell does Ford need to redesign that logo its nice it super recognized it works but them killing the Ranger is a idiotic idea it still outsells alot of popular vehicles ive always driven dodge v8 4x4 trucks and none have had any major problems before 200k miles from the start of the company dodge has always only been good at making v8s engines and the vehicles they go in i.e trucks and muscle cars they generally have a good reputation with trucks and you see plenty on the road they made the best muscle in its heyday and challenger/charger sell decent but when have you seen a generic mom driving a dodge passenger/econocar rarely thats where the sales are ford has the focus fusion chevy malibu impala but Dodge cant give away the avenger/caliber/v6 charger although trucks and muscle get the attention and the gearhead and hard working fans/sales the moneys in the passenger/econo category hopefully they improve on that b/c i love dodge
     
    Post Reply
    Vote
    Bad stuff?

 

Have an opinion?Join the conversation!

Connect with Facebook

Motor Authority. Now with your friends.

Discover stories your friends read.
Share stories more easily.
You control what you share.
Learn more

Research New Cars

Go!


More from High Gear Media

 
 
MotorAuthority
  • Follow Us
  • Twiiter
  • Facebook
 
 
© 2011 MotorAuthority. All Rights Reserved. MotorAuthority is published by High Gear Media. Stock photography by Homestar, LLC. Send us feedback.