Infiniti is the latest automaker to partner with a luxury watch company, in this case Switzerland’s exclusive Bell & Ross. The first product of the new alliance is the Limited Edition BR03-92 Instrument Phantom Infiniti wristwatch, of which just 100 examples will be made and offered exclusively in Europe though the automaker’s dealers.
The Limited Edition BR03-92 Phantom Instrument has been designed by Bell & Ross to commemorate the recently revealed Infiniti FX Limited Edition crossover, restricted, just like the watches, to only 100 individually-numbered examples worldwide.
The parallels from the fusion of Infiniti and Bell & Ross are clearly evident in the appearance of the piece. The black carbon powder finish, which encapsulates the 42 mm case, resembles the graphite finish applied to many exterior parts of the Infiniti FX Limited Edition. The seconds hand, which sits on a galvanic black dial, is lined with a distinct purple coating.
The rear of each of the 100 pieces has been engraved with the Infiniti signature and is complemented by an individual number of the edition within the BR03-92 Instrument Phantom Infiniti series.
First sales of the new wristwatch will start on June 1.