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Ferrari and Maserati To Share Stand With Chrysler In Detroit

 
4 2,123 views January 4, 2010

2010 Ferrari 458 Italia

2010 Ferrari 458 Italia

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Auto shows are generally where the car companies like to 'wow' their future customers and show off their new models to both industry rivals and the press. It’s also a great place to present new ties, which is something Chrysler and its new partner Fiat will be doing at this month’s 2010 Detroit Auto Show.

The Chrysler Group stand will consist of the regular Chrysler, Dodge and Jeep brands, as well as a number of Fiat Group brands including Fiat, Ferrari and Maserati.

Chrysler won’t be hosting a press conference but expects the addition of all the new brands will generate enough attention. Also on show will be a Lancia hatchback rebadged as a Chrysler, the Fiat 500 and an all-electric version of the Italian minicar.

Previously, brands like Ferrari and Maserati had to lease their own stage areas at the show, and last year Ferrari did not even attend the Detroit event.

[The Detroit News]





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Comments (4)

  1. By dan Posted: 1/4/2010 5:54am PST

    Agreed "winter", well said. Fiat must now put quality above all as the South Korean companies have. Stand on quality and take advantage of the beautiful Italian design and insure quality goes into the engineering, as Italy brings a lot to the table! This could be a great partnership, however both sports cars need to downsize in a hurry to about the size of a Delorean! V-8's are officially obsolete!
     
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  2. By Stang67 Posted: 1/4/2010 7:26am PST

    Yes, Chrysler's second marriage could be more productive and long lasting than the first one with Mercedes. There will be more traffic at Chrysler's stand because of Ferrari and Masserati. I am looking forward to seeing Fiats badged Chryslers.
     
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  3. By Agent Posted: 1/4/2010 1:18pm PST

    The only reason for bringing Ferrari and Maserati to the same stand is to show that Chrisler can survive.
     
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  4. By  winter olympics Posted: 1/4/2010 6:38pm PST

    Ferrari and Maserati have reputations that stand on their own, and standing alongside new partner Chrysler can do nothing but help bolster Chrysler's image. This is a good sign for their partnership, unlike Mercedes that treated Chrysler like a bastard step- child, raped them of their assets and threw them out with the garbage. Mercedes was obviously insecure with their image as they had reliability and quality problems BEFORE their association with Chrysler. Brilliant Sergio!
     
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