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Automobili Lamborghini Book Tells The Raging Bull's Story

 
3 2,609 views Dec 18, 2009
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Automobili Lamborghini Book

Driven out of a confrontation with Enzo Ferrari and onto the center stage of the world's supercar scene by Ferrucio Lamborghini, the Lamborghini brand actually started as a manufacturer of farm tractors. If you're a sucker for this kind of back story or just a hound for the exotic, then the official book of the company's story might be just what you're looking for.

The book, entitled simply Automobili Lamborghini, is a hisetory of the company edited by Electa as part of its Industry and Design series. Lamborghini helped with the book's creation by giving Electa access to its own historical archives and photography.

Journalist Decio G.R. Carugati presents the narrative, running from 1963 through to the present, and even touching on the future of Lamborghini. “Lamborghini explores and pushes automotive boundaries further,” says Stephan Winkelmann, president and CEO of Automobili Lamborghini. “Every Lamborghini model is inspired by that principle whilst remaining true to its Italian spirit.”

The book is available now, just in time for the holidays, in both its native Italian and an English-language version. It's priced at 80 Euros in its home market, likely putting the price tag somewhere north of $100 in the U.S.

[Lamborghini]


HI-RES GALLERY: Automobili Lamborghini Book




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Comments (3)

  1. By  memory cards Posted: 12/19/2009 2:07am PST

    Driven out of a confrontation with Enzo Ferrari and onto the center stage of the world's supercar scene by Ferrucio Lamborghini, the Lamborghini brand actually started as a manufacturer of farm tractors. If you're a sucker for this kind of back story or just a hound for the exotic.
     
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  2. By SuperSkyline89 Posted: 12/19/2009 12:41pm PST

    I'm definitely finding this book on Amazon. I've been searching for a book on Lamborghini for over a year and they've all either been very outdated or just not very in-depth looking.
     
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  3. fb_1003730149 avatar Maria Lazzarini Posted: 12/19/2009 1:00pm PST

    Here is the book we presented yesteday to the press in Milan. It was an honour for me working with Mr. Carugati and I wish to publicly thank him for naming me in his introduction.
     
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