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GM Promises 2012 Buick Verano Won’t Be Chevy Cruze Clone

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2012 Buick Verano teaser

2012 Buick Verano teaser

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Despite vowing to end the practice of badge engineering following its bankruptcy process and streamlining of brands, GM is on the verge of launching a new compact sedan under its Buick label that will essentially be a reskinned Chevrolet Cruze. The car is the upcoming 2012 Buick Verano, a teaser of which was released last week along with the announcement that production will be taking place at GM’s Orion assembly plant in Michigan.

Speaking at a recent press event, GM’s North American chief, Mark Reuss, explained that the Verano won’t be mistaken for a Chevrolet Cruze due to some very noticeable features. To differentiate the Verano, Reuss revealed that it would feature a "library quiet" cabin, projector headlamps, plenty of chrome accents and an upgraded interior.

The aim for GM is to attract new and younger buyers for the Buick brand as well as help further improve fleet-wide fuel economy and emissions. The expected lower pricetag of the Verano should also help attract former Pontiac and Saturn shoppers.  

Don’t hold your breath for the new Buick as it isn’t expected to be launched until late next year or possibly in early 2012. The good news is that Buick is also planning a compact crossover model, which will also be built at the Orion plant and share its platform with the upcoming 2012 Chevrolet Aveo.

For more details on the 2012 Buick Verano, check out our previous story by clicking here.

[Automotive News, sub req’d]
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Comments (6)
  1. You sure do, and they imply a V6 under the hood, which is more motor than I'd have expected from a small car.
    Still, it looks nice and should make for a nice-looking Buick.
    The Buick design language is definitely coming into its own. GM may actually be onto something here...
     
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  2. At the very least, Buick should maintain the 1.4T as the base engine, with both the 2.0T found in the Regal or 1.6T found in the Astra OPC. The naturally aspirated 1.8 found in the Cruze would only hurt Buick's efforts to return to the premium marketplace.
     
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  3. okai just why did they already put the car in market already in the middle east (i live in Abu Dhabi) ?!!! are becoming some kind of test rats where they give their first models, just like they did with the new golf and the golf gti?
     
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  4. i was talking about ummm the chevrolet Cruze by the way sorry for not clearing it up
    and i just went to buick and they have this as the 2011 Regal but its still a future vehicle so its not really teasing is it if u have all of the pics and specs over there
     
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  5. The Cruze has been on sale in australia for close to a year now so its not just the middle east that has it. Why is it taking chev so long to release it in the US? Odd.
     
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  6. It is not "essentially ... a reskinned Chevrolet Cruze." Yes, it shares the Delta II platform with the Cruze, but so do the Volt & the Orlando. The Verano will have more in common with the Opel Astra, since it is basically a sedan variant of that car.
     
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