Advertisement

GM Promises 2012 Buick Verano Won’t Be Chevy Cruze Clone

 
6 5,688 views Oct 11, 2010
Follow Viknesh

2012 Buick Verano teaser

2012 Buick Verano teaser

Enlarge Photo
Despite vowing to end the practice of badge engineering following its bankruptcy process and streamlining of brands, GM is on the verge of launching a new compact sedan under its Buick label that will essentially be a reskinned Chevrolet Cruze. The car is the upcoming 2012 Buick Verano, a teaser of which was released last week along with the announcement that production will be taking place at GM’s Orion assembly plant in Michigan.

Speaking at a recent press event, GM’s North American chief, Mark Reuss, explained that the Verano won’t be mistaken for a Chevrolet Cruze due to some very noticeable features. To differentiate the Verano, Reuss revealed that it would feature a "library quiet" cabin, projector headlamps, plenty of chrome accents and an upgraded interior.


The aim for GM is to attract new and younger buyers for the Buick brand as well as help further improve fleet-wide fuel economy and emissions. The expected lower pricetag of the Verano should also help attract former Pontiac and Saturn shoppers.  

Don’t hold your breath for the new Buick as it isn’t expected to be launched until late next year or possibly in early 2012. The good news is that Buick is also planning a compact crossover model, which will also be built at the Orion plant and share its platform with the upcoming 2012 Chevrolet Aveo.

For more details on the 2012 Buick Verano, check out our previous story by clicking here.

[Automotive News, sub req’d]





Tags:
Posted in:
 
 

Have an opinion?

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
  • Notify me when there are more comments
Comments (6)

  1. vitamine Posted: 12/6/2009 6:55pm PST

    You sure do, and they imply a V6 under the hood, which is more motor than I'd have expected from a small car.
    Still, it looks nice and should make for a nice-looking Buick.
    The Buick design language is definitely coming into its own. GM may actually be onto something here...
     
    Post Reply
    Vote
    Bad stuff?

  2. jgoldb Posted: 12/6/2009 11:11pm PST

    At the very least, Buick should maintain the 1.4T as the base engine, with both the 2.0T found in the Regal or 1.6T found in the Astra OPC. The naturally aspirated 1.8 found in the Cruze would only hurt Buick's efforts to return to the premium marketplace.
     
    Post Reply
    Vote
    Bad stuff?

  3. fb_780557805 avatar Ibraheem Hamdi Posted: 12/7/2009 3:59am PST

    okai just why did they already put the car in market already in the middle east (i live in Abu Dhabi) ?!!! are becoming some kind of test rats where they give their first models, just like they did with the new golf and the golf gti?
     
    Post Reply
    Vote
    Bad stuff?

  4. fb_780557805 avatar Ibraheem Hamdi Posted: 12/7/2009 4:02am PST

    i was talking about ummm the chevrolet Cruze by the way sorry for not clearing it up
    and i just went to buick and they have this as the 2011 Regal but its still a future vehicle so its not really teasing is it if u have all of the pics and specs over there
     
    Post Reply
    Vote
    Bad stuff?

  5. MARK Posted: 12/7/2009 7:33pm PST

    The Cruze has been on sale in australia for close to a year now so its not just the middle east that has it. Why is it taking chev so long to release it in the US? Odd.
     
    Post Reply
    Vote
    Bad stuff?

  6. kjs Posted: 10/12/2010 7:25am PDT

    It is not "essentially ... a reskinned Chevrolet Cruze." Yes, it shares the Delta II platform with the Cruze, but so do the Volt & the Orlando. The Verano will have more in common with the Opel Astra, since it is basically a sedan variant of that car.
     
    Post Reply
    Vote
    Bad stuff?

 

Have an opinion?Join the conversation!

Contribute
Send us a tip Comment Contact the editor
Follow Us

Advertisement
Get great deals on the 2012 Buick Verano!
By clicking above, you agree that your data will be subject to our Car Quotes Privacy Policy
Advertisement
Advertisement

Research New Cars

Go!

Related Used Listings

Browse used listings in your area.
Listings Powered by

More from High Gear Media

 
 
MotorAuthority
  • Follow Us
  • Twiiter
  • Facebook
 
 
© 2013 MotorAuthority. All Rights Reserved. MotorAuthority is published by High Gear Media. Stock photography by Homestar, LLC. Send us feedback.