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Infiniti Hiring Women For New Quality Control Mission

 
6 1,817 views November 23, 2009

2011 Infiniti M

Women are more attentive to details than men. Or so says Infiniti, as the carmaker is on a hiring jag to add more women to its quality control process in order to assure the fit and finish of the redesigned M sedan meets its high goals.

Such gender-specific abilities aren't frequently discussed, much less exploited, in the modern workplace, but apparently Infiniti and its parent company Nissan have found something they think will help them hit a home run with the next M.

The hiring drive will be primarily at the Tochigi Nissan/Infiniti plant near Tokyo, so perhaps the different abilities Nissan has pinpointed are more appropriately described as acculturated than inherent. According to Nissan, the advantage to using women as final quality control inspectors is that they are more sensitive and attentive to detail.

It's an interesting move, and if anything, it says a lot about Nissan/Infiniti's desire to get the M product exactly right, and to move its battle with the best Europe, the U.S., and other Asian makers have to offer up a notch.

Check out more about the 2011 Infiniti M here, including its first-ever virtual reveal at the 2009 Pebble Beach Concours d'Elegance.

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HI-RES GALLERY: 2011 Infiniti M




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Comments (6)

  1. By Roy Posted: 11/23/2009 10:48am PST

    But how is this not illegal in Japan? It is quite blatant sex-based discrimination. If someone said something like that in the US or EU, even behind closed doors, there would be an uproar and that person would probably be fired (not mentioning any former university presidents)
     
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  2. By Rick Posted: 11/23/2009 10:48am PST

    Too bad the new M is a melting mess.
     
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  3. By IGT Posted: 11/23/2009 10:55am PST

    Hey Roy, this is about meeting job description not about the sex. You are welcome to trying be a stripper in a strip club but they aren't hiring men, is that sexist?
    They want a woman to do a certain job and they believe they think a woman will deliver what they are looking for, you can cry and moan over the job you probably couldn't careless in the first place and get hired, in the end you will be fired just as quick because you aren't doing the job they wanted, given the fact that the job was obviously male oriented previously, I wouldn't try to embarrass myself by taking them to court about sexism.
     
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  4. By  My Wheels On Walls Posted: 11/23/2009 11:51am PST

    Roy- Ford has been doing such antics for decades behind closed doors..... My favorite example was they ran Jaguar without a Marketing exec for over 18 months as they (Ford HR) wanted a female latino. They got their wish in the form of a V.P. of marketing from Avon. She lasted mere months and went back to marketing women's make-up and Jaguar got to hire the best person for the job based on experience and not race or gender!!!!!
     
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  5. By bepsf Posted: 11/23/2009 1:40pm PST

    "But how is this not illegal in Japan? It is quite blatant sex-based discrimination."
    You've obviously never been to Japan -
    There are no laws against discriminatory hiring practices there.
     
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  6. By  game Posted: 11/25/2009 1:45am PST

    Another interesting idea.......I agree with that women are more attentive than men and can be helpful in improving the quality control.....
     
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