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2010 BMW 550i Gran Turismo Officially Priced From $64,725

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After an unconfirmed leak of what appeared to be an official BMW document today, BMW has officially revealed pricing for the 2010 BMW 550i Gran Turismo. Starting at $64,725, the pricing puts the car just above the top-end of the 5-Series sedans, but about $15,000 below the entry-level 7-Series.

That's a pretty understandable place for a car that shares 5-Series overall size with a 7-Series standard wheelbase and blends many of the amenities and features between the two. As we noted in our recent 2010 550i GT test drive, the car often comes off as more 7-Series than 5, especially in the realm of rear seat room and interior styling.

European delivery customers can expect to save about $4,500 off sticker by picking the car up in Munich, meaning those with some cash in hand can justify the expense of a European vacation.

Pricing still hasn't been announced for the upcoming 535i, which will employ the new single-turbo six-cylinder engine, but it should slot somewhere below the 550i, meaning it would probably parallel pricing of the current 5-Series Touring model, which starts at $55,800.

Look below to see a list of the options and packages available on the new 2010 550i GT, including prices.

[BMW]

2010 BMW 550i Gran Turismo Available Packages:

  •  Active Ventilated-seat Package $2,950
  •  Back-up Camera Package  $750
  •  Convenience Package   $1,900
  •  Cold Weather Package  $950
  •  Driver Assistance Package  $1,350
  •  Luxury Rear Seating Package  $3,950
  •  Premium Sound Package  $1,400
  •  Sport Package    $4,200
  •  Nappa Leather Package  $1,000

2010 BMW 550i Gran Turismo optional equipment:

  •  20-inch wheels with mixed-sized
  • performance tires   $1,000
  •  Power rear side window shades $500
  •  Integral Active Steering  $1,750
  •  Multi-contour seats   $1,300
  •  Satellite radio    $350
  •  Rear seat entertainment system $2,200
  •  Smartphone integration  $150
  •  4-zone automatic climate control $500
  •  Ceramic finished controls  $650
  •  Ski bag     $150
  •  iPod and USB adapter   $400
  •  Head-up display   $1,300
  •  Night Vision with Pedestrian Detection  $2,600
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Comments (5)
  1. Why would anyone buy this beast when you can get a well-optioned 300HP 535ix Sportwagon for around $58K? Significant discounts are available for the Sportwagon on European Delivery too...
    I think we're looking at BMW's version of the MBZ R-Class: a niche-product that nobody wanted.
     
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  2. i second that 100%. in fact, i would pay $63,900 out of my misappropriated bailout funds to AVOID owning one of those ugly dustbusters.
     
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  3. BMW gives an answer to a question nobody asked..Looks like another overpriced vehicle in search of a market.
     
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  4. The answer that BMW is providing is to the question that the Jag XF apparently asked but nobody wants to listen to. 2 unwanted models.
     
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  5. This is a great design as all the BMW's are same from the front but this car looks muscular and will be going to succeed. I will be the owner of this car soon as i have already prepared papers for it.survival kits
     
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