Porsche Posts $6.6 Billion Loss

 
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2010 Porsche 911 Turbo

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Porsche, the once unassailable leader in the sports car segment, has proven that it too is susceptible to the harsh effects of the economic crisis that has been sweeping the globe over the past year. Coming off record sales and profits last year, Porsche has announced that it made a $6.6 billion loss for the financial year ending July 31, 2009.

Despite sales dropping by double digits, across almost every model line, the biggest hit to the sports car company’s bottom line was a failed attempt to takeover Volkswagen. This led to a massive write-down recognized for the cash-settlement options on Volkswagen shares, which Porsche originally purchased using debt.

Porsche, however, was quick to point out that the write-down exercise wouldn't actually affect the company's actual cash flow, showing up instead as just a on-paper loss.

Note also that the loss was reported by Porsche SE, the holding company of Porsche AG, which is the actual auto manufacturing division. Porsche AG has announced that its own operations still posted a double-digit margin in operating profit last year and remains the most profitable automaker in the world.

[Porsche]





 
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Comments (5)
  1. The headline is totally deceiving.
     
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  2. despite the loss, porsche is the strongest luxury car on the market
     
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  3. Porsche…?? Or rather ONE man, a Wendelin Wiedeking…
    That above loss also includes his rather extortionate EUR100m+ payoff(?), pension and other benefits. Plus probably development costs, not amortized, on all Porsche cars VW plan to cancel. Plus other crap on the balance sheet they don’t know what it relates to…
    Meethinks it is in VW’s interest to have that loss as high as possible on acquisition, for tax purposes…
     
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  4. I cannot feel any sympathy for Porsche as a company. After their arrogant and foolhardy financial dealings they deserve to go down. The only people I feel sorry for is the factory workers and engineers who will probably lose jobs when VW takes over...
     
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  5. I'm still bummed that Porsche's takeover attempt didn't actually work. Was a HUGE risk/reward opportunity and would have been amazing had they actually been able to pull it off.
    I'm hoping that at the end of the day, VW's ownership doesn't significantly impact Porsche as we know it today. It's such a great company with amazing cars and I'd hate to see the brand diluted by big label ownership.
     
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