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Street Concepts Hyundai Genesis Sedan To Get Live Paint Job At SEMA

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Street Concepts Hyundai Genesis Sedan for SEMA

Street Concepts Hyundai Genesis Sedan for SEMA

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The Hyundai Genesis Sedan is the 2009 North American Car of the Year for good reason--quality, features, styling and value all combine in a compelling package. But the Specialty Equipment Market Association (SEMA) is all about adding to an already interesting base, which is exactly what Hyundai and Street Concepts have planned for the Sedan at this year's SEMA show.

Graphic designer Courtney Mason will paint a one-off graphic on a Pearl White Street Concepts Genesis Sedan live at the show. The graphic will make this particular Genesis Sedan completely unique, though it will also get other treatments.

Some of the mods to the Street Concepts Genesis Sedan include 3M carbon fiber roof panels, black chrome accents, upper and lower spoilers plus mesh front grille inserts, and custom suede and piano plack interior upgrades to offset the carbon fiber dash.

Huge 22-inch wheels with black chrome wheel centers and black lips will carry forward the bright-and-black theme, while Eibach lowering springs, Brembo brakes and a Magnaflow cat-back exhaust help the 375-horsepower Tau V-8-powered Street Concepts Genesis go as well as it shows.

The live painting will take place Nov 3-6, at the Hyundai booth of the SEMA show in Las Vegas.

[Hyundai]

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  1. Hmmm, while the idea is interesting, I wonder if it is sending a mixed message to the target audience for the Genesis.
    On the one hand you have Hyundai comparing this car with Lexii, Bimmers and Mercs in terms of build quality, interior fittings and other metrics of a staid luxury vehicle.
    Then they throw dubs on it and paint a blue-hairded chick on it for SEMA?
    It seems like they are a little confused in what kind of message they are trying to give. Are they trying to lure traditional luxury car buyers, or the mod-crazy youth, or both? I don't think both is possible, but maybe it is...
     
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