Fiat given approval by Italian government for Bertone acquisition

2009 bertone mantide 003

2009 bertone mantide 003

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The past year has been unkind to coachbuilding and contract manufacturing firms, especially with the wealthy reining in their more extravagant purchases and automakers bringing their production back in-house. Carrozzeria Bertone, the manufacturing arm of the Bertone Group, is feeling the pinch of bankruptcy in Italy, and soon it may be called Bertone no more.

Fiat has just been given approval by the Italian government for an acquisition of Carrozzeria Bertone. Under the plan, Fiat will invest €150 million ($215.9 million) over three years in the struggling contract manufacturer.

Autocar recently reported that Fiat plans to use Bertone’s Turin factory and its workforce to produce niche products while dumping the Bertone brand name. Fiat has since revealed that these products would be sold in both Europe and North America.

Fiat's on a shopping spree of late, buying a hefty stake in Chrysler and making an offer on Opel as well. Now trying to add Bertone to its collection, it's clear the Italian auto giant is trying to make the most of the current industry and economic downturn.

Bertone's most recent project of note is the Mantide, designed by Jason Castriota under the Stile Bertone banner, a separate division under the Bertone Group.
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Comments (4)
  1. Fiat is seemingly the saviour of the motor industry, so this is a good move.

  2. Fiat is seemingly the saviour of the motor industry, so this is a good move.

    Or unnecessarily maxing out thier credit like Ford did when it went on a buying spree and bought up Jag, Land Rover, Volvo, Aston Martin etc.

  3. Well, let's face it, €150 million just isn't that much money in the grand scheme of the car business so Fiat isn't risking too much on this. On the other hand, I'd think they'd want to pay for the brand name and dump the manufacturing facility. Fiat could then pass off their in-house stylings as "Bertone" and add a little cache in the process.

  4. I saw at least 3 Fiat Puntos in WA over the weekend.. One of them was that retina burning Orange which was at the lights right next to an Orange XR5 Focus.I also saw a couple of Winnebago motor homes using Fiat cab chassis…. does that count?

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