
The changeup comes as Laurens van den Acker leaves to pursue his own goals
Enlarge Photo
The car industry's design shakeup isn't over yet, folks. Today has already seen a new head of design
at Volvo and at Ford of the Americas, but now the former Ford-family brand,
Mazda, has also decided to change things up. Replacing Laurens van den Acker, Ikuo Maeda takes the helm of
Mazda's design department starting April 10.
Van den Acker was responsible for three of Mazda's most daring concepts: the
Nagare,
Ryuga and
Hakaze, so Maeda will have some large shoes to fill. Nonetheless, Mazda is confident Maeda will be up to the task.
Maeda has already been deeply involved with Mazda design, working for the company in various positions since 1982 and chief of Mazda's Japanese design unit since 2000 - so he won't have to learn a new language. Instead, he'll get to focus on evolving it.
Seita Kanai, senior executive officer of research and design said in a statement, "Maeda-san has played a pivotal role in the success that Mazda Design has experienced globally. His local and global experience make him well-qualified to take Mazda design to the next stage."
Maeda's resume at Mazda already includes the RX-8 and the Mazda2, so there's good reason to believe he'll be well-suited to the task.
Have an opinion?Join the conversation!
By smart lipo Posted: 3/26/2010 10:12pm PDT
Have an opinion?Join the conversation!