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IKEA Leko turns out to be new car sharing program

 
6 2,955 views Mar 30, 2009

The new program will enable IKEA customers to borrow a van to help carry their bought goods home

The new program will enable IKEA customers to borrow a van to help carry their bought goods home

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While it never turned to be the April fool’s day joke we had all thought it to be, IKEA’s mysterious ‘Leko’ has turned out to be a new car sharing program launching in France next month. The new program is an online car-sharing service that will allow motorists to book vehicles via the Internet then pick them up at one of 26 IKEA stores located around France.

The program is being run together with Comuto, a more established car-sharing business already in France, and is similar to the one already operating in Austria.

While other car-sharing programs, like Daimler’s new car2go, are aimed at reducing the number of vehicles on the road, IKEA’s new Leko service will likely feature a fleet of compact vans to provide customers with an easy way of taking their bought goods home.

If the program proves successful, we wouldn’t be surprised to see it pop in other markets, including the U.S.



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Comments (6)

  1. ma_NoNameDenton avatar NoNameDenton Posted: 3/23/2009 3:54pm PDT

    Or is this a bad April fools joke like that Lotus pick up truck story that came out days before April first and the blogs played along
     
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  2. sidraja avatar Siddarth Raja Posted: 3/23/2009 5:45pm PDT

    Every piece of Ikea furniture I've ever bought has fallen apart after a year or so. I can't imagine why they'd want to enter the auto industry unless it's to bring up the rear of the J.D. Power reliability surveys and save Volkswagen and Suzuki the shame.
     
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  3. ma_www.mywheelsonwalls.com avatar www.mywheelsonwalls.com Posted: 3/23/2009 6:13pm PDT

    Hang on guys give this some thought. Maybe they are pairing up with numb nuts Murray and his city car concept. Remember he is looking for a partner to build and sell the thing as a complete eco-brand thing!!!
     
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  4. ma_InkMaster avatar InkMaster Posted: 3/23/2009 9:30pm PDT

    Every piece of Ikea furniture I've ever bought has fallen apart after a year or so. I can't imagine why they'd want to enter the auto industry unless it's to bring up the rear of the J.D. Power reliability surveys and save Volkswagen and Suzuki the shame.

    Sid, if they'll price their cars like they price their furniture, who cares if they fall apart. Just get a new one every couple of years.
     
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  5. ma_I h8 China avatar I h8 China Posted: 3/31/2009 8:03am PDT

    Every piece of Ikea furniture I've ever bought has fallen apart after a year or so.

    Did you put it together correctly?!

    Surely Ikea provides a home delivery service for those who can't carry what they've bought? This has to be a joke.
     
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  6. By  buy memory cards Posted: 1/17/2010 10:19pm PST

    Last week, rumors regarding an upcoming Eco-friendly small car from IKEA hit the Internet in full force. Sounds pretty crazy, no? As it turns out, the truth is much less interesting than we had hoped.
     
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