The premise is to use the evolution-based game SPORE to design future car conceptsEnlarge Photo
The core thesis of SPORE is to create a microcosm of one's own design, and then guide it through five stages of evolution, from cell, to creature, to tribal to civilization and finally to space. This five-step process mirrors Audi's own design process, which starts at the concept phase, becomes a sketch, then a model, then gets color and trim and finally is realized as an actual car.
Audi is applying SPORE's model to generate a range of concepts of what its cars might look like in 15 years' time, using today's cars as the seed. Using the SPORE software, designers will reach a final product, and then upload a single picture of it to Audi's servers. Audi will then choose the winner based on what best represents the future of Audi design.
Grand prize winners will get an all-expense paid trip for 2 to the Audi Design studios in Ingolstadt, VIP treatment at the five-star Arlberg Hospiz Hotel and gourmet meals. Second place gets a high-end gaming computer with a SPORE design theme, while third place will have 20 winners, each getting a competition T-shirt.
Unfortunately for U.S. citizens and Audiphiles elsewhere, the competition appears to be limited to German participants.