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Audi confirms new model premiere for July 16 centenary celebration

 
1 4,344 views Apr 23, 2009

One of the highlights of Audi’s celebrations will be the display of the 400km/h 1937 Auto Union Type C Streamline

One of the highlights of Audi’s celebrations will be the display of the 400km/h 1937 Auto Union Type C Streamline

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This year will see Audi celebrate its hundredth anniversary and to mark the occasion the carmaker has organized more than 50 events to be held across the globe. Two dates are especially significant: on July 16 2009, exactly 100 years after the company was established, Audi will host a commemorative ceremony in its hometown of Ingolstadt, Germany, and then on August 21 it will compete in a recreation of the historic Grand Prix in Berne, Switzerland.

The July 16 event is particularly important as Audi has revealed today that a brand new model will be unveiled in front of attendees, which will include German Chancellor Angela Merkel. Unfortunately, no other details have been revealed.

The month of July will also see Audi put in a special appearance as the ‘featured marque’ of the Goodwood Festival of Speed in England. The company will be showcasing its earliest models, legendary rally cars and the ‘Silver Arrows’. These will include the Auto Union Type C Streamline, a unique, authentic replica of the car in which Bernd Rosemeyer attempted to break the world speed record in 1937, reaching over 400km/h on an ordinary road.

Also on static display at Goodwood will be the first-ever Audi competition car, the Audi Type C Alpine Cup winner dating from 1919. Vehicles in action on the circuit will be Auto Union Type C (1936) and Type D (1938) Silver Arrows, the legendary Audi Pikes Peak (1987) and IMSA GTO (1989) cars, the R8 and R10 sports cars that were victorious in Le Mans and various touring car vehicles.

Audi was established on July 16 1909 by August Horch. The four rings of the Audi badge symbolise the brands Audi, DKW, Horch and Wanderer, which were combined under the umbrella of Auto Union in 1932 and eventuate into Audi AG in 1985.



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Comment (1)

  1. ma_Mike avatar Mike Posted: 2/9/2009 7:33pm PST

    Silver Arrows, the only good thing to come from the Nazis. Such beautiful and monstrous cars. Decades ahead of the competition, imagine what would have happened if Germany would've just stuck to dominating the race track.
     
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