2010 pontiac g8 st007
2010 pontiac g8 st002Enlarge Photo
According to information from 'industry sources', enthusiast site PickupTrucks is reporting that the 2010 G8 ST won't see production. The sources indicate the decision comes as part of a redefinition of Pontiac's image and a simple cost-cutting measure - reducing Pontiac's line from six vehicles to three or less by 2012.
Dubbed by many as the return of the El Camino, the cargo-carrying two-door car/truck combo has been quite successful in its home market of Australia, where it does duty as a work-day vehicle in addition to its sporting role. In the U.S., however, Pontiac's brand image - and public perception of such vehicles - doesn't really allow for the utilitarian angle. And selling on its sporting potential alone is increasingly out of sync with Pontiac's thrifty-yet-cool brand image borne by products like the G3, G5 and G6.