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BMW prices the new 7-series, raises prices across the board

 
2 3,216 views December 23, 2008

bmw 7 series hires leaks motorauthority 001

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bmw 7 series hires leaks motorauthority 012

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The all-new BMW 7-series just made its official debut at the Los Angeles Auto Show in November, and today BMW announced pricing for the 750i and 750Li models, which start at $81,125 and $85,025 respectively.

That represents an increase of $3,500 on the 750i and $4,300 for the 750Li, or about 5% each. The rest of BMW's lineup gets a much smaller price rise of about 0.7% starting in January 2009. The all-new 7-series is already in production and will be hitting U.S. dealership floors in Q1 2009.

BMW's recently launched 335d and xDrive35d are already reaching dealerships around the nation. As of January 1, 2009, the 335d will start at $43,900, or $3,600 more than the 335i. The X5 xDrive35d will share a similar price gap from the xDrive30i model, at $51,200 or $3,700 more. The popular 135i coupe will start at $35,850.

For more on the all-new 7-series, read our original story here.
2009 BMW 7-series

2009 BMW 7-series

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Comments (2)

  1. ma_Edward avatar Edward Posted: 12/25/2008 2:44pm PST

    WTF?!? Raising prices in a recession is suicide. Perhaps they used Iacocca's reasoning in 1979 in that costly investment warrants price increaes. Wrong, and dead wrong. Those are sunk costs and are forgotton. The best you can do is slash prices and clear out your inventory as fast as possible or you go bankrupt. BMW look out!
     
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  2. By  buy nintendo dsi r4 Posted: 1/28/2010 9:34pm PST

    Never buy a new BMW! Let some someone else take the depreciation hit first, and then just make sure you buy one before it gets too many miles on it and it's been subjected to the ludicrously under maintaining recommended maintenance schedule. 15000 mile oil change interval? Lifetime fluids in the differentials and transmissions? Are they nuts???
     
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