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Ford to preview ‘post-kinetic’ global design theme in Detroit

 
3 3,838 views Dec 1, 2008
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The strategy revealed today will have Ford breaking even or in the black by 2011 if all goes as planned

The strategy revealed today will have Ford breaking even or in the black by 2011 if all goes as planned

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Ford's drive for a new-generation of 'global' vehicles will receive a boost with the unveiling of a new model at next month's Detroit Auto Show, which will reportedly showcase the company’s latest global design theme. According to Ford's design chief, J. Mays, the new model is not part of a "next-generation design language", but rather an indicator of Ford's "post-kinetic” global design DNA.

Speaking with Automotive News, Mays revealed that the new design will essentially be an evolution of the current ‘kinetic’ design philosophy used on cars like the Fiesta and Mondeo.

While dynamic and eye-catching designs are required in smaller segments such as that which the Fiesta comes under, Mays confirmed that the design for the new model will be "a little more simple" and "a little more elegant", but it will still have the "best attributes" of the Kinetic design language. He also revealed that the new model is still more than a year away from production, and that the same design philosophy will be used for the next versions of the Focus and Fusion.

While there a few possibilities as to what model will be the vessel for displaying its global design DNA, there is significant evidence to show that it will be the much anticipated 2010 Ford Taurus - a car that has had a tumultuous history in the past couple of years. Hinting at what the vehicle will be, Mays stated that by examining Ford's current lineup in North America and looking at what has to be replaced we simply have to "put two and two together".



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Comments (3)

  1. ma_Roy avatar Roy Posted: 12/1/2008 6:52am PST

    "Kinetic" in this case being used to describe the affixation of extremely ugly chrome air intakes and side strakes that would have been criticized in the 1970s in a hopelessly inappropriate fashion, whilst still retaining a logo that dates from the turn of the last century. How forward thinking and modern! For the newest iteration of derivative design, what can we expect? Whatever it is, there's a huge difference between cohesive design and bits that get bolted on afterwards to create a familial feel.
     
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  2. ma_Chris avatar Chris Posted: 12/1/2008 8:43am PST

    So.. useless comments from roy.. yes.. lets talk about how the extremely ugly addition of chrome has boosted ford sales in america (and in europe too) because it's done stylishly..

    lets bash keeping the blue oval which actually dates from 1928 (with the ford name in it). i mean.. god knows BMW, mercedes, and other brands havent changed their logo significantly in the last 70 years.. so...

    by the way roy, the Kinetic design theme from ford is what is used in europe extensively.. where ford is still making money where most companies are losing money.. wrapped over what is a volvo platform and very good mechanically..

    but your views once again highlight the popular view of american cars as being cheap, ugly, and of course built horribly.
     
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  3. ma_NoNameDenton avatar NoNameDenton Posted: 12/1/2008 2:05pm PST

    Last I checked the kinetic design of Europe was very popular, the chrome design for America is called Red, White and Bold.
     
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