
Decision comes less than two months after the start of production of Chrysler’s HEMI hybrid SUVs
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Chrysler has announced that it will discontinue its
Chrysler Aspen and Dodge Durango full-size hybrid SUVs less than a year after first revealing them and only two months into their full-scale production. The main reason behind the move is the closing of the Delaware plant where they are made. Instead, Chrysler will focus on launching a
hybrid version of its full-size
Dodge Ram pickup in the first half of next year.
"The demand for our full-size SUVs has really dropped off this year," Chrysler spokesman Scott Brown told
Edmunds. "Even though we got significant orders for the hybrids, it doesn't make sense to keep the plant open for just the hybrids."
Both SUVs were the first hybrid vehicles that Chrysler had produced, and were unveiled in November last year at the LA Auto Show. The hybrid system used in the Aspen and
Durango was the latest Two-Mode version co-developed with General Motors and
BMW, and paired an electric motor with a Hemi-V8 engine.
The move is in line with
Chrysler's current strategy of cutting expenses and raising liquid capital. The Detroit manufacturer recently announced plans to
sell the Dodge Viper sports car business, as well as to lay off over 4,000 workers in order to cut its costs.
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The Ram, I know, would get that Hybrid/Hemi-powerplant, but, also, so could the next-generation 300 & Charger, maybe even a version of the Challenger.
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