Ferrari Launches F60 America In Beverly Hills, Auctions First 458 Speciale A For Charity

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Ferrari [NYSE:RACE] marked 60 years of sales in the U.S. on Saturday night with a star-studded event at Beverly Hills City Hall. The famous building was bathed in red and featured a giant Prancing Horse logo on its facade, and out front was parked the first of 10 F60 America supercars that Ferrari is building to celebrate the milestone.

Beverly Hills mayor Lili Bosse opened the evening and was joined by Fiat Chrysler Automobiles chairman John Elkann as well as FCA CEO and new Ferrari chairman Sergio Marchionne. Also in attendance were Ferrari CEO Amedeo Felisa and Enzo Ferrari’s son and current Ferrari vice chairman Piero Ferrari. Noticeably absent was longstanding Ferrari chairman Luca di Montezemolo, whose last day with the automaker was on Sunday.

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Some of the celebrities on hand included singer Mary J. Blige, actress Megan Fox, director Michael Mann and racing drivers Derek Hill (son of Phil Hill) and Dan Gurney.

For automotive fans, the F60 America was easily the biggest star, however. It’s a roofless car based on the bones of the F12 Berlinetta and only ten examples are destined to be built, all of them already sold to 10 of Ferrari’s most loyal customers within the U.S. This first example features the famous blue and white livery of the North American Racing Team.

Also on show was the new 458 Speciale A, whose production will be limited to just 499 units. The car is essentially the convertible version of last year’s 458 Speciale and the rights to the very first car were auctioned at Saturday’s night gala event, fetching $900,000 once the hammer dropped. All proceeds from the sale will go to help Daybreak, a charity organization that aims to advance research towards a cure for rare genetic diseases.

First Ferrari 458 Speciale A charity auction in Beverly Hills, California

First Ferrari 458 Speciale A charity auction in Beverly Hills, California

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