Rolls-Royce is celebrating its fifth-straight year of record sales, with the British ultra-luxury marque managing to deliver 4,063 cars in 2014, up roughly 12 percent on the 3,630 cars it delivered in 2013. This is the highest level of sales for Rolls-Royce in its 111-year history, although it shouldn’t come as much of a surprise considering Rolls-Royce now has more models than ever and is operating in more markets than ever too. A total of 127 dealerships are now in operation and further expansion is planned for 2015.
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Incredibly, Rolls-Royce is the brand with the most sales for vehicles priced higher than 200,000 euros (approximately $238,500). Most of the sales were driven by strong orders for the Ghost and Wraith, the latter of which enjoyed its first full year on the market in 2014. The previous year was also the first in which every Phantom was ordered with some form of personalization, with a majority of Ghost and Wraith models also being worked over by the men and women at the Rolls-Royce Bespoke personalization department.
Looking at sales by region, North America was the biggest buyer of Rolls-Royce cars (up 30 percent on the previous period), followed by the Middle East (up 20 percent) and then Europe (up 40 percent). The single biggest market was the U.S., followed by China and then the United Arab Emirates. The top dealership was Rolls-Royce Motor Cars Abu Dhabi.
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Rolls-Royce plans to continue growing its sales, but in a balanced and sustainable way. The brand recently added a new technology and logistics center near its headquarters in Goodwood, England and its CEO Torsten Müller-Ötvös has confirmed that a new SUV-like model is being considered.
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