Bugatti under threat from Porsche?


Bugatti under threat from Porsche?

Bugatti under threat from Porsche?

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The Bugatti brand remains a major money sink hole for the Volkswagen Group, so much so that Porsche CEO Wendelin Wiedeking has campaigned to reduce the supercar label to coachbuilder status. UK’s CAR magazine reports that Porsche is already flexing its muscle now that it has increased its stake in VW. Spinning-off Bugatti to another label would be very difficult as it’s unlikely to make any profits even in the foreseeable future, and this could mean the demise of the brand altogether.

There were rumors that Bugatti might launch a sub $200K roadster or high-end performance sedan utilizing the drivetrain from the Veyron. However, competing brands Porsche, Lamborghini, and Bentley wouldn’t have it and it appears that further development on more Bugatti models have been quashed by senior management.

Porsche instead wishes to transform Bugatti into a super exclusive coachbuilder of special one-off vehicles costing upwards of $4,000,000 per commission. And you can probably guess the brand of cars they want underpinning future Bugattis.....

Via: Automobiles De Luxe
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