Lotus celebrates building its 1,000th Exige SEnlarge Photo
Struggling sports car brand Lotus has announced that its sales performance is finally starting to turn around for the better. Sales over the past nine months came in at 1,565 cars, which is up 54 percent on the same period one year and all the more impressive when you consider that there weren’t any major new model introductions. The past nine-month period is significant as it coincides roughly with when current CEO Jean-Marc Gales first started calling the shots.
Rather than rushing new product, Gales’ focus has been on expanding the number of Lotus dealers worldwide. The company has confirmed that it added 25 new dealers in the past nine months to bring the total tally to 163, and 50 more will be added by the end of 2015. The company has also focused on improving the quality of its existing range as well as reducing costs. You may recall that close to a quarter of its staff were let go last September.
With the house in order, Gales and his team at Hethel, U.K. will now focus on the launch of new products. The first of these we’ll see at the 2015 Geneva Motor Show in early March.
Lotus hasn’t revealed what car it’s bringing to the Swiss show but we’ve already reported that it will be a heavily-updated version of the Evora, which will be introduced in the U.S. market as a 2016 model. While the styling should be updated, some basics will remain, such as the aluminum tub, Toyota-sourced 3.5-liter V-6 engine, and 2+2 seating configuration. We hear, however, that an Evora convertible may finally be launched.
The Geneva Motor Show gets underway March 3. Full coverage can be accessed via our dedicated hub.