Baby Rolls-Royce expected to double annual output
The CEO of Rolls-Royce Ian Robertson has told reporters at last week’s Geneva Motor Show that the introduction of a new entry-level model will likely double the prestige label’s annual output to roughly 1,600 cars. According to Automotive News,
the smaller car is expected to enter the market in 2010 and will be priced between €200,000 and €300,000.
Robertson wasn’t willing to give a description of the new model but said it will be "unmistakably a Rolls-Royce," and that it will remain a niche model so as retain the exclusivity of the marque. A second shift will be added to the Goodwood factory in England, where some 800 units will be produced on top of today’s output of 800 vehicles. The company has already sold-out its Phantom Drophead Coupe convertible until the end of 2008, and that car isn’t even due to hit the market until August.
This latest rendering give us a glimpse at a possible design for the new baby Rolls and shows that its designers will likely stick with the chiseled looks of the larger Phantom saloon. To cut development cost and time, engineers will use parts from BMW’s long-wheelbase 7-series but will utilize a powerplant that’s uniquely Rolls-Royce. Most of the shared parts will include various electronic components but the car “will have the attributes and behavior of a Rolls-Royce” said Robertson.