Other companies pushed out of the way include NTT (Japan’s biggest telco) and Sony, the maker of the Playstation consoles and one of Nintendo's biggest rivals. The company you've got to feel sorry for the most, however, is Honda. Here’s a company that has been building some of the most reliable and highly engineered cars for almost 60 years and it’s now overtaken by a company that can attribute most of its success to a couple of Italian plumbers and a gorilla. Soichiro Honda must be turning in his grave.