Land Rover To Build Discovery Sport In Brazil

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Just a week after starting production of its Range Rover Evoque in China, the first time a Jaguar Land Rover vehicle has ever been built outside of the U.K., the British automaker confirmed that its Discovery Sport SUV will be built in Brazil. The announcement was made at this week’s Sao Paulo Auto Show where the all-new SUV was presented.

Jaguar Land Rover is building a new plant in the town of Itatiaia which will start production of the Discovery Sport in 2016. Only around 24,000 units will be built annually, serving the Brazilian market only. Discovery Sports for other markets, including the U.S., are being built at Jaguar Land Rover’s Halewood plant in the U.K.

Jaguar Land Rover first announced plans for the Brazilian plant one year ago. With the Discovery Sport sharing its platform with the Range Rover Evoque, it’s possible both models could be built at the plant eventually though Jaguar Land Rover is not committing to any other vehicles at its Brazilian plant just yet.

“Brazil and the surrounding regions are very important to Jaguar Land Rover,” marketing director Phil Popham said at Sao Paulo Auto Show. “With customers in Brazil showing an increasing appetite for highly capable premium products, we are proud to confirm that our new breakthrough Discovery Sport will be manufactured at our new Brazilian facility.”

So far in 2014, Jaguar Land Rover has sold 7,346 vehicles in Brazil year-to-date, with the strongest-selling models being the Range Rover Evoque, Range Rover Sport and LR4.

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