2012 BMW M6 Preview

New Bentley Designer, David Hilton's Past: Motorcity Europe

Another Good NHRA Racing Day At Pomona
Indy Cars Return To The Milwaukee Mile

Formula One Concludes First Open Test At Jerez, Alonso On Top

Mazda Asks, 'What Do You Drive?': Video
Tesla Model X Unveiling And Ordering Details: Video

$1 Billion Prize Proposed For 100 MPG Car

INDYCAR Sets Leaders Circle Participants For 2012

Chrysler gets new logo and CEO

James Martinez

Author

LATEST ARTICLE
First Ferrari Hybrid Likely To Be A V-12
Governments around the world are bowing to public pressure to reduce levels of greenhouse gases... Read More

N/ALEADERBOARD RANK
893ARTICLES CONTRIBUTED
100COMMENTS POSTED

1 1,796 views August 6, 2007

Chrysler gets new logo and CEO

Enlarge Photo

With the historic sale of Chrysler to Cerberus Capital Management concluding last Friday, the born again carmaker will be reverting to its classic Pentastar logo and also gets a new CEO in the process. Stepping in as the new Chief and Chairman is former Home Depot boss Bob Nardelli, who replaces current CEO Tom LaSorda. It was previously reported that LaSorda would remain as Chief, but an insider close to the deal has told Automotive News that he will remain as vice chairman and president instead.

As reported back in May, Chrysler has also switched back to its former five-pointed star logo albeit with a slight update. With its ties with former parent company Daimler now severed, Chrysler hopes to make a return to its American roots and the new logo is the first step in that process.

The final piece of the puzzle in the whole DaimlerChrysler saga will be the unveiling of the new name for the now separate Daimler. Shareholders will gather in Stuttgart on October 4 to vote in the new name, likely to become simply Daimler AG.

Posted in:

Chrysler News Industry

Contribute

Send us a tip Comment Contact the editor

People Who Read This Article Also Read

Have an opinion?Join the conversation!

Comment (1)

By HECTOR Posted: 8/6/2007 6:33am PDT

I hope, I REALLY hope, that the new Chrysler strategy is something more than to make the OLD logo the NEW logo. Or is it that OLD is the new NEW? Look at FoMoCo and the Taurus...

Post Reply

Vote

Bad stuff?