Aston Martin won't sell AM-RB 001 hypercar to 300 willing customers, maybe more

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Aston Martin AM-RB 001

Aston Martin AM-RB 001

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Aston Martin with some help from Red Bull Racing plans to launch a new car in 2018 that will likely end up as the quickest production car in history.

Code-named the AM-RB 001, the car will feature carbon fiber construction, a V-12-based hybrid powertrain and an aerodynamic body designed by none other than renowned Formula One designer Adrian Newey.

Given these traits, it’s little wonder the car is already being hailed as a modern version of the Gordon Murray-designed McLaren F1. It’s also little wonder that the price tag is rumored to be an astronomical £2.5 million (approximately $3.31 million).

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Aston Martin AM-RB 001

Aston Martin AM-RB 001

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Even with the steep price tag, Aston Martin already has 450 well-heeled individuals lined up to buy the car, the automaker’s communications boss Simon Sproule confirmed to Motoring. But with a maximum 150 units planned for production—Aston Martin says the build slots will number somewhere between 99 and 150—most will end up disappointed.

Sproule said many of the interested buyers are owners of the hypercar holy trinity, the Ferrari [NYSE:RACE] LaFerrari, McLaren P1 and Porsche 918 Spyder, and that some celebrities are also keen to park the AM-RB 001 in their garage, including current Red Bull F1 driver Daniel Ricciardo. The talented Aussie also wants to help develop the car.

For those interested buyers that miss out, Mercedes-AMG is reportedly planning its own hypercar packing F1 technology. It’s thought to be coming in 2017 as part of AMG’s 50th anniversary celebrations. Aston Martin also plans to launch another mid-engine model, one that features technology derived from the AM-RB 001. This however is expected to be a more accessible supercar and only due around 2022.

 
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