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Viknesh Vijayenthiran

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Holden is looking to target BMW and Mercedes by adding a whole host of extra features to its already sumptuous LWB Caprice. Taking cues from its Chinese counterpart, the Buick Park Avenue, Holden may add more rear passenger focused features such as heated, adjustable, reclining and vibrating rear seats. Other features may include fold out tables located in the seatback of the front pews and improved electronics and climate controls for rear passengers.

There never was a huge market for affordable LWB cars in Australia, and the market has all but evaporated seeing as Ford has abandoned the segment by dropping its rival LWB Falcon models, the Fairlane and the LTD, leaving only the Statesman, the Caprice and Chrysler's 300C. With the price of a new WM Caprice starting at only AUD$70,990 ($15,000 less than the outgoing versin), Holden believes its customers wont mind paying more for the extra luxury.

This could also lead to more lucrative export deals to the Middle East, where the Commodore range is already sold.