MG’s UK launch delayed six months

 

MG’s UK launch delayed six months

MG’s UK launch delayed six months

Enlarge Photo
Despite production of the MG TF roadster slowly starting up at the Longbridge plant in the UK earlier this year, officials claim production lines have since halted because of a recent merger between new owner Nanjing and Chinese rival Shanghai Auto. A spokesman for Nanjing said production is likely to be delayed until the first quarter of next year at the earliest.

Another hurdle is signing up new dealers to start selling the cars, but according to the spokesman there’s plenty of interest in the rejuvenated brand and up to 70 dealers will be onboard by next year. Once settled in the UK, Nanjing hopes to start selling the TF in Spain and eventually more European markets.

The final issue is fears the car is simply too old to compete with the competition, according to Car Online. The TF is now 13 years old and the first model to be sold will be an expensive limited-edition model. To deal with this, product planners will follow up with a budget model with limited features but we’re still unsure if this will be enough to woo buyers, especially in the face of tough competition from the new generation Mazda MX-5.



Posted in:
 
Follow Us

 

Have an opinion?Join the conversation!

  • Posting indicates you have read this site's Privacy Policy and Terms of Use
 

Have an opinion?Join the conversation!

Research New Cars

Go!


 
© 2011 MotorAuthority. All Rights Reserved. MotorAuthority is published by High Gear Media. Stock photography by Homestar, LLC. Send us feedback.
 

Use the form below to send us a tip, give us feedback, or just say hello.

(max 750 characters)