It’s hard to overestimate the thirst of the American auto market for sexy, sporty, small roadsters – while sales of the
Pontiac Solstice may be slowing down, the
Saturn Sky is taking off, and the
Mazda Miata MX-5 is holding more or less steady as it has for nearly two decades. Not surprisingly,
Chrysler is keen to get its own piece of the pie and has already shown us what’s possible with last year’s
Dodge Demon concept. The only problem is that, financially, things are looking a little worse for wear.
There is hope on the horizon but it will come at a cost. According to
AutoWeek, Chrysler could call on its Chinese partner Chery to supply a low-cost FWD platform for the car. Chrysler would essentially engineer its own design on top of the Chery platform.
"A small sports car is still on our wish list and in the product plan,"
Chrysler's Tom LaSorda told reporters today at the Detroit Auto Show. "The Demon is a B-segment size car and it would be on the new B-segment platform from China."Cost isn’t the only reason for using the WD platform. Emissions regulations is another issue, LaSorda explained.
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By Adam Posted: 1/13/2008 9:19pm PST
By Gus Posted: 1/14/2008 1:00am PST
By MARK Posted: 1/14/2008 2:02am PST
By chris Posted: 1/14/2008 8:42am PST
as far as the comment about the chinese chassis; build quility and material quality is the reason why the chinese auto industry is a farse. don't under estimate their engineering though. the term "platform" is relatively loose. but in the end, a platform share only means a reduction in engineering costs.
By Jezza Posted: 1/14/2008 8:56am PST
I think you may have mean WTF = what the f**k
Chrysler KNOWS it\'s in a tough spot. Why ruin this car\'s chances by making it FWD?
By Jim Posted: 1/14/2008 9:14am PST
Too early to know if a Chinese platform would be junk, but given Chrysler's record you can be suspicious that the company will execute the Demon poorly. It'll be attractive, but cheap appearing and the driving dynamics will be economy car. Too bad.
By Renton Posted: 1/14/2008 7:00pm PST
By sady Posted: 3/14/2008 12:57am PDT
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