
Jaguar, Land Rover talks move to engines and logistics
Enlarge Photo
As the sale of Ford’s Jaguar and
Land Rover to India’s Tata Motors comes closer to fruition, sources close to the negotiations say that engines and engine technology have become the hot issues on the table. According to a report in the
Detroit News, engine logistics and technology are being discussed in conjunction with other issues such as intellectual property, consumer credit, pensions and residual values for vehicles that are already leased – all topics that come as no surprise with the changing of hands of an automobile company and the effects this would have on its customers.
Ford will only be getting around $2 billion from the deal, suggesting that this move is more about streamlining Ford as a company rather than making a profit from the sales. Jaguar has been hemorrhaging money from Ford for years and will require substantial investment to get it out of the red zone. There are reports, however, that Land Rover has made a profit of $1.2b in the last year, effectively cancelling out Jaguar’s losses and making the combined entity a profitable unit.
The issue with the engines is quite serious - most of the engines used in Jags and
Land Rovers are designed and manufactured by Ford and produced in their two British factories. In order to recoup the investment in these two engine plants and regain some of the capital lost through Jaguar, Ford wants Tata to purchase engines from Ford on a long-term basis.
Tata would prefer to produce their own engines in the long term although in the near-future they will continue to purchase engines from Ford. As part of the deal, Tata is also asking for some engineers to be included to develop their own engines, a request which has been causing friction in the deals progression.
Another sticking point concerns intellectual property, most notably the fact that some Jaguar products are based on the same vehicle architecture as other Ford products, effectively giving Tata the chance to modify the
X-Type and sell it as a Tata sedan which would provide some significant competition to Ford.
The administration of the workers’ pension funds as well as financing is also being discussed, with debate concerning which company should be responsible for them.
Despite these issues, it is expected that a deal should be inked sometime in February, although there are still some other issues that must be addressed as well as the ones currently on the table.
Have an opinion?Join the conversation!
By chris Posted: 1/17/2008 8:18am PST
I'd like to see how much ford will get out of this deal besides the cash; because as it was mentioned, this is very little money considering the amount that ford has invested in the two brands.
By mark Posted: 1/17/2008 8:49am PST
Ford should have never sold to tata anyways and who wants to fork out big $$$$ for a Prestigious Brand of car that has a tata made engine.
By peter Posted: 1/17/2008 9:18am PST
Best regards,
Peter
By Chuck Posted: 1/17/2008 8:54pm PST
By Joy Pop Posted: 1/17/2008 9:17pm PST
Not to mention that with the U.S. falling deeper into recession, you're only going to see a lot more U.S. owned brands moving into foreign hands. Perhaps you haven't noticed that creditor countries from around the world are buying up Wall Street like hot cakes.
http://www.bloomberg.com/apps/news?pid=20601087&sid=aBQfnE6n0A8s&refer=home
http://biz.yahoo.com/ap/071219/earns_morgan_stanley.html
http://www.bloomberg.com/apps/news?pid=20601087&sid=a3qbrjQctNl0
America's already more dependent on foreign companies for capital and foreign banks to purchase debt than many realize. If people truly believe that the identity of the corporate entity, or the investors that own the majority of a company will somehow hurt the consumer brand.... Man oh man, you have to wake up.
When your precious Range Rover successor costs € 250.000+ instead of € 100.000, then you won't be able to afford to be such a snob, literally. Didn't mean to get off topic though. I guess the ignorant sarcasm in that comment just rubbed me the wrong way. But I ain't mad at cha Peter, I got nuthin but love for ya.
Anyhow, if Ford is truly trying to get rid of the distractions (Land Rover and Jag) to focus on their brand, and because Jaguar/Land Rover haven't been profitable for Ford, and because potential buyers weren't exactly keeping Ford's phones off the hook, I think that Tata ultimately has the majority of the chips on their side of the table. Ford doesn't really seem to be in the greatest position to bargain for anything substantial.
Cheers,
Joy Pop
By Joy Pop Posted: 1/17/2008 9:19pm PST
Have an opinion?Join the conversation!