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Borgward starts testing new prototype

 
5 4,207 views January 18, 2008

Borgward starts testing new prototype

Borgward starts testing new prototype

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German car manufacturer Borgward, which went bankrupt back in 1961, is set to make a revival according to latest reports from Dutch media. Leading the company’s return is Christian Borgward, the grandson of Carl Borgward who was the original founder. Borgward, with the help of several investors, including key Asian players, will base the new operations at the company’s original home in Bremen, Germany.

Speaking with Autovisie, Christian Borgward revealed that a prototype is currently being tested and that development of a new factory or outsourcing of production to manufacturers like Karmann or Magna Steyr will be the most likely route for the new model. Borgward is predicting sales levels of up to 50,000 units per year for his new model, which is estimated to cost between €65,000 and €90,000.

Borgward boasts that his new car will be a rival to the Audi A6/Mercedes E-Class/BMW 5-series, but when asked if the car will be appearing at car shows in the next couple of years his response was that “perfection requires time.”



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Comments (5)

  1. By Graham Posted: 2/9/2008 3:29am PST

    This is great news as i own a 1958 Isabella TS Cabrio if it is anything like this it will be a fantasic car.
     
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  2. By BILLY SEHMI Posted: 10/1/2009 12:41am PDT

    The return of Borgward is received with great enthusiasm especially since my family was the sales agent in Kenya back in the 50's. hope the vehicle is launched soon and maybe we can revive the sales agency.
    It was asuccessful vehicle in those days and is sure to be equally sucessful when it goes into production and sales.
     
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  3. By  Marius Posted: 12/1/2009 10:37pm PST

    Das Bild sieht toll aus - so ein Auto hätte ich gern. Wenn es halb so gut ist, wie meine Isabella Bj. 1959, ist es auch das Geld wert. Ich will einen neuen Borgward!
    The picture looks great - I would love a car like that. If it's anywhere near as good as my 1959 Isabella, it's worth its money. I want a new Borgward!
     
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  4. By  heshan Posted: 12/31/2009 6:11pm PST

    hey this really made me impressive........... wow this is really a good news for me.... i also own a 1956 borgward isabella sedan. actually she is not just a car for me... she is a part of my life. i'm doing automotive engineering i wish if i could work there....... that would really be a pleasure for me......... congratulations Christian Borgward.....
     
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  5. By Neville Fonseka Posted: 1/22/2011 4:12am PST

    Dear chistian, It is great to hear that you are following your grandfather's footstep and We like to see your new borgward, on the road as soon as possible.as a borgward lover. my father bought a borgward in 1967 from our local agent stuarts agencies ltd clombo 3.My father taught me driving in this car when i was 14 years of age.My first driving lesson i got from a borgward isabella.It was very comfortable luxary car all round very reliable,There are few borgwards runing in my country Sri lanka.Congratulations. Neville Fonseka Sri lanka
     
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