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Chrysler pegs hopes on diesel

 
2 1,846 views Mar 14, 2008
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Chrysler pegs hopes on diesel

Chrysler pegs hopes on diesel

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Carmakers have a number of solutions for reducing their fleet-average fuel consumption and emissions levels, but for a cash-strapped company like Chrysler the options are limited. Some of the ideas being suggested include launching more fuel-efficient models, introducing compact turbo engines and adding more hybrid models but most of these options are expensive and will require significant development time.

Unlike its closest rivals GM and Ford, which offer a range of compact fuel-efficient models in global markets, Chrysler’s lineup is made up mostly of heavy SUVs and sedans. Officials have admitted plans to launch more hybrid models but in the immediate term Chrysler is looking at diesel engines to meet tighter fuel-economy standards.

"We believe today that there is room for diesel," Chrysler exec Deborah Morrissett told Bloomberg. "You are going to see diesels in our product line."

Chrysler currently offers a diesel option for its Jeep Grand Cherokee and heavy-duty Ram pickup, but Morrissett revealed there will be more diesel models soon although she wasn’t willing to reveal which cars specifically.



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Comments (2)

  1. By chris Posted: 3/14/2008 8:53am PDT

    I really think the right company with the right public image could turn around the north american outlook on diesel. will it be chrysler? i doubt it. if chrysler is the first to jump onto the diesel boat, and i mean for cars (not for trucks, everyones doing diesel for their trucks soon), i think lexus may have made a really good decision not going for diesel, cause this has a 99% chance of even further ruining the public image of diesel.
     
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  2. By Renton Posted: 3/14/2008 10:40am PDT

    Diesel Wrangler Unlimited.

    Should have already made it available.

    Chrysler is retarded not to have taken advantage of that great Benz technology while they were together.
     
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