Carmakers may be finding it tough importing cars into the U.S. because of the weak dollar but on the flipside exporting cars outside of the States is proving to be very lucrative. Combine this with last year’s
revised labor contracts and U.S. carmakers are now faced with a tremendous opportunity to boost exports and inject some lifeblood into the ailing domestic auto industry.
This is a chance for American carmakers to turn around unprofitable local operations and gain a foothold in emerging markets. According to the
Wall Street Journal, the U.S. exported $50.66 billion worth of cars and light
trucks last year, which is about a third of what it imported. Close to half of these exports went to just two countries, neighboring Mexico and Canada, which means there remains a huge opportunity for the Detroit 3 in global markets.
We’ve already seen the first signs of the Detroit 3 taking action. Leading the charge is GM, which plans to export American made vehicles to Europe, China and Latin American markets such as Brazil. Some of GM’s first U.S. exports will be the Michigan-built
Buick Enclave and Chevrolet Malibu, and a new yet-to-be revealed small car is also a possibility.
Chrysler, meanwhile, is planning to move production of some of its global models from Europe to the U.S. to take advantage of the weak dollar and is already exporting its
Dodge Caliber and Jeep TK to markets outside North America.
Ford probably has the weakest export plans at the moment, with only the Ranger pickup and Focus under consideration for export to Brazil and Mexico.
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By chris Posted: 4/9/2008 9:53am PDT
By Gus Posted: 4/9/2008 11:13am PDT
But Ford already has good sales in Europe, or so I've heard. Their Mondeo, Focus and S-max models sell better than anything over there, so maybe they don't really need to export from the US that way...
But it would be funny in 10 years to see cars leaving the country rahter than just always streaming in...
By chris Posted: 4/9/2008 12:56pm PDT
who in europe would buy a fusion over a mondeo, or a focus over an mkII focus, or a taurus over an audi A8, or BMW 7 series.
no one would buy a mustang (it's available, i believe, in LHD, and no one buys it), the ranger sells well, but why would you import a ford explorer when you could have a land rover, or a BMW X?
everything you said is true. the focus still lays waste to the domestic offerings and at 10 years old now, still is a better car than everything except the civic and the mazda3. the fusion is an american offering of the mazda6 which pretty much slaughtered the mid car segment... and the mustang has kept the pony car segment alive on its own for the last 15 years.
but ford still has better offerings elsewhere.
By chris Posted: 4/9/2008 12:57pm PDT
http://i20.photobucket.com/albums/b239/hanyou_kimura/2010-Ford-Taurus.jpg
By james Posted: 4/9/2008 4:37pm PDT
By 44mpgBY2010 Posted: 4/10/2008 10:45am PDT
This could be done IMMEDIATELY by replicating/duplicating EU product in the US. However, the Det3 production capacity seems to be realitively in synch with demand elsewhere in the world.
However, having said that ... there ?may? be a way to more profitably manufacture limited volumes in the US for export.
The only place there might be an unsatisfied demand for these high mpg machines IS THE US.
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