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Lutz: Buick LaCrosse will look like Invicta, no more badge engineering

 
4 2,233 views May 1, 2008
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Lutz: Buick LaCrosse will look like Invicta, no more badge engineering

Lutz: Buick LaCrosse will look like Invicta, no more badge engineering

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Bob Lutz, writing today on GM's FastLane blog, discussed the Buick Invicta Concept (pictured) and its relation to the upcoming Buick LaCrosse production car. The GM CEO also gave a look into the future of GM's model-sharing plans, focusing on differentiating cars that share platforms, rather than just badge-engineering them, as GM has done in the past.

Lutz said in his post that the Invicta gives "a stront hint at what the next generation LaCrosse might look like." That's a good thing from where we sit, because the Invicta is a very handsome car. It also confirms our speculation earlier this week that the Buick LaCrosse test mule spotted by spies closely resembled the sexy concept.

It will share a platform with GM's other midsize offerings from Chevrolet, Saab, and Opel/Vauxhall. That's where the product differentiation effort comes in.

But Lutz's focus on making it very difficult to tell the various platform-sharing cars bear any relation to each other could also be good news for the maker at a time when it could really use it - GM just posted a $3.3 billion first quarter loss in North America. By developing cars with different appearances, suspensions and target markets, the company can hopefully target more segments of the market, rather than presenting essentially identical vehicles and relying on marketing to differentiate them.

Despite the greater differences in external appearance and feel, however, GM will still share internal pieces and things the customer doesn't perceive in order to maximize the savings attendant with platform sharing.

Below is a behind the scenes look at the design process for the Buick Invicta Concept.



Buick Invicta Concept

Buick LaCrosse spy shots
2008 Buick Invicta Concept
2010 Buick LaCrosse spy shots

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Comments (4)

  1. By Gus Posted: 5/1/2008 5:17pm PDT

    I usually hate anything at all with the name Buick on it, and I still think the brand needs to go away, but that car looks good.
     
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  2. By Bradley Posted: 5/1/2008 5:21pm PDT

    I agree with Gus, didnt gm just release their first quarter profits, and surprise surprise they had something like 3.2 billion dollar loss. This division of gm needs to go away or seriously change their image, this car looks ok though.
     
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  3. By chris Posted: 5/2/2008 7:17am PDT

    well see now i'd have to disagree with you both,.. sort of. yeah buick is just about as "old man" boring as it gets, but now they're the pinnacle brand in china, and they need exciting and rich looking cars.

    I think that buick is undergoing the same transformation that caddy got with the CTS. this car is going to be the first time that the NA sees buick as an exciting luxury brand. Maybe not exciting like the performance you could expect from BMW, Merc, Audi, or even Lexus... but none the less.
     
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  4. By C6 Owner Posted: 5/2/2008 12:14pm PDT

    China sales more than justify it's continued existance. I don't know if it needs to be around in the U.S. though. They should make flamboyant, (can't spell for my life) chrome-filled cars that resemble the glory days, which appears to be what it is known for and why it is in demand in China.
     
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