
U.S. Alfa Romeo production could start as early as 2010
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The CEO of Italian carmaker
Fiat, Sergio Marchionne, has revealed that a decision on U.S. production and re-launch plans for the Alfa Romeo brand could be made within six months and that negotiations are already taking place with companies in North America. However, a 2009 U.S. launch for Alfa Romeo is looking unlikely, with late 2010 or even early 2011 the likely date.
According to the
Wall Street Journal, Marchionne stated that’s open to negotiations with everybody and that Alfa Romeo “must begin producing vehicles in North America by the end of 2010, beginning of 2011."
Marchionne has also confirmed the launch of the 500 in the U.S., telling reporters at a press event in Turin earlier this month that the 500 could be a “smash hit” in the U.S.
At the same time, Fiat chief technology officer Harald J. Wester revealed there are two new small cars in the works and the 500 minicar will be sold in North America, although he didn’t give a timeline. He also confirmed the car would be produced at either a U.S. plant or one of Fiat’s existing facilities in South America.
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By Gunnar Posted: 5/28/2008 12:04pm PDT
By Jim Posted: 5/28/2008 2:30pm PDT
The rationale for Alfa Romeo to build in the US or Americas is sound and probably mandatory if they are to have a lasting North American presence. Sales success means rising above cult status and attracting many new buyers. A European-built Alfa Romeo would need to clearly surpass BMWs and Audis in performance, features, and reliability at equivalent price points. Don't bet on that happening. But if they were built in the US at, let's say, a reasonably competitive quality level (a MAJOR if), then the value equation might be interesting. It will be interesting to see them try.
By Vincent Posted: 6/6/2008 7:55am PDT
By Mario Posted: 11/29/2009 3:41am PST
The quality of an Italian car cannot be achieve in the US, will never be the same vehicle.
By George Bishopric Posted: 1/30/2010 10:14am PST
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