Update: Chrysler today extended its $2.99 a gallon fuel promotion through the end of July following the release of sales figures for the month of June showing a steep 36% drop for combined sales of Chrysler, Dodge and Jeep over the past year. Previous reasons to extend the deal through June included increased traffic at both dealers and Web sites, however only about 5-10% of customers have taken up the new deal.
Original: In its latest ‘Let's Refuel America’ campaign Chrysler LLC will be offering customers of its Chrysler, Jeep and Dodge brands fuel at a price of just $2.99 per gallon over the next three years to help spur sales. As fuel prices continue to head skywards, consumers in the U.S. have been shifting away from heavy SUVs and pickups in droves.
Last month saw passenger cars overtake pickups and SUV in the sales race for the first time in decades and according to Chrysler’s own research 76% of customers cite rising fuel prices as their number one concern when purchasing a car. In response, Chrysler will offer this latest economic stimulus package.
With the U.S. purchase of eligible Chrysler, Jeep and Dodge vehicles, customers will be able to receive a fuel card that immediately lowers their fuel price to $2.99 a gallon and keeps it there for three years. As part of the campaign, Chrysler will also be offering up to $3,000 cash back on some models including the Chrysler PT Cruiser, Dodge Charger (pictured), Jeep Grand Cherokee, Dodge Dakota and Dodge Ram.
The following vehicles are eligible for the Let's Refuel America program:
Small/Compact Car
Dodge Caliber, Chrysler PT Cruiser, Chrysler PT Cruiser Convertible
Mid-size Car
Dodge Avenger, Chrysler Sebring, Chrysler Sebring Convertible
Large Car
Dodge Charger, Chrysler 300, Dodge Magnum
Crossover
Dodge Journey
Minivan
Dodge Grand Caravan, Chrysler Town and Country
Compact SUV
Jeep Patriot, Jeep Compass
Mid-size SUV
Dodge Nitro, Jeep Liberty
Large SUV
Jeep Grand Cherokee, Jeep Commander, Dodge Durango, Chrysler Aspen
Pickup Truck
Dodge Dakota, Dodge Ram, Dodge Ram HD
The following vehicles are NOT eligible for the Let's Refuel America program:
All SRT models, Dodge Viper, Dodge Challenger, Dodge Ram Chassis Cab, Chrysler Crossfire, Jeep Wrangler and Dodge Sprinter.
Have an opinion?
Ink Master Posted: 5/5/2008 7:50pm PDT
Soupie Posted: 5/5/2008 9:23pm PDT
Gunnar Posted: 5/6/2008 12:32am PDT
simple Posted: 5/6/2008 12:34am PDT
Jim Posted: 5/6/2008 8:13am PDT
Too bad the only Chrysler product I'm interested in is a Wrangler.
Gus Posted: 5/6/2008 10:36am PDT
But if I were in the market, 0% financing, a lifetime drivetrain warranty and this gas lock would be pretty enticing. Don't understand how they can still turn a profit at that point, but oh well...
chris Posted: 5/19/2008 9:59pm PDT
but yeah I agree, there's few chryslers that I would actually consider. The magnum was pretty bad ass when it came out.. the SRT version anyways. the SRT4 calibre will definitely smoke everything in its class and price range (but then you'd have to be seen in it). In the end, the wrangle is chryslers crown jewel. if you're going offroading.. its the car for you.
bambam Posted: 6/6/2008 12:04am PDT
craigs Posted: 6/6/2008 8:56am PDT
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