
The strategy revealed today will have Ford breaking even or in the black by 2011 if all goes as planned
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The Blue Oval has been
vocal about its plans to develop a new generation of RWD
sedans for both its Ford and
Lincoln brands, but with demand for big and powerful sedans on the decline management have revised those original plans. In light of rising fuel costs and toughening fuel economy standards, Ford has decided to drop plans for new RWD sedans.
Speaking with
Automotive News at this week’s Detroit Auto Show, Ford design chief J Mays said the RWD future was “out of the cycle plan.” He went on to reveal that Ford would focus its design efforts on other segments and that the path it was going down at the moment was all about fuel efficiency. “We're not talking about RWD," he said.
Ford CEO Alan Mulally and product chief Derrick Kuzak confirmed the development of a new RWD platform last year, but six months after the original announcement managers were already beginning to rethink the feasibility of the project.
The new platform was expected to be jointly developed with engineers in Australia and would have spawned models for both the Ford and Lincoln brands.
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By mlevere1992 Posted: 7/14/2008 9:27am PDT
By Michael D. Posted: 7/14/2008 12:55pm PDT
An addition of Eco-Boost power-plants in RWD lines would be of some help, too.
Also, it's essential for the current Panther based line will end it's long life-cycle; they've been around in some form or another since MY1978!
By LJS Posted: 7/14/2008 1:52pm PDT
By Knight3058 Posted: 7/14/2008 2:49pm PDT
I suppose that the Mustang will be the only RWD ford product, outside of BOF trucks and SUVs.
how can a real wheel drive car be lighter?
rwd cars, need a differential case + cardan axle.
fwd cars put the differantial in the gearbox, no cardan axle needed.
your are right about the weight distrubution.
but fwd cars are better is most conditions, like rain and snow.
a fwd car puls your around a corner, while a rwd pushes your true the corner.
that's why fwd cars are better for the far most of the consumers.
By buy r4 Posted: 1/27/2010 9:14pm PST
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