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Lincoln's recent rebirth as Ford's focus for
luxury, led by the 2009 MKS sedan, has targeted it for a market that doesn't focus heavily on compact cars. The game is changing, however, as even
BMW and Mercedes are looking at four-cylinders and smaller cars for the U.S. market as efficiency and emissions concerns rise. According to Derrick Kuzak,
Ford's product development guru, that train of thought could be making a stop at Lincoln.
Specifics are still a ways out, but Kuzak says the company sees "room for a smaller car in the Lincoln brand," reports
Automotive News. With
the MKS (pictured) doing duty as the E-Class,
5-series and CTS-sized sedan and the
recently-confirmed MKT taking on the flagship crossover segment, a compact sedan below the two could make sense. If it does come to the brand, it could share underpinnings with Ford's Kuga crossover, though some of the company's European
sedans could also donate mechanical elements.
If the Lincoln compact is green-lighted, it likely won't arrive for sale until 2010 at the earliest, with a 2011 date more reasonable for adequate product development, branding, styling and marketing lead-in. While it's unlikely that Lincoln would use the same EcoBoost engine it's planning for the MKS and MKT in a smaller vehicle, the performance potential of such a car would be impressive, potentially outclassing even the formidable BMW 135i's 3.0L twin-turbo inline six-cylinder with its 3.5L twin-turbo V6, rated at 340hp (253kW).
Have an opinion?Join the conversation!
By Stugots Posted: 9/4/2008 2:17pm PDT
By Laz Posted: 9/4/2008 2:53pm PDT
By NoNameDenton Posted: 9/4/2008 3:21pm PDT
By Cire Posted: 9/4/2008 3:37pm PDT
This is how I envisioned the future Lincoln-Mercury lineup based on their earlier announcement about the divisions complementing each other:
* Mercury Lynx: Subcompact premium 3-door/5-door (B3 Platform)
* Mercury Tracer: Subcompact premium crossover (B3 Platform)
* Mercury Milan: Next generation shrinks to become a compact premium coupe/sedan (C1 Platform)
* Mercury Mariner: Compact premium crossover (C1 Platform)
* Mercury Capri: Premium retractable hardtop roadster (Mazda MX-5 Platform)
* Mercury Cougar: Compact premium coupe-cabriolet (IRS version of D2C Platform)
* Lincoln MKZ: Midsize premium coupe/sedan (CD3 or EUCD Platform)
* Lincoln MKX: Midsize premium crossover (CD3 or EUCD Platform)
* Lincoln MKS: Large premium sedan (D3 Platform)
* Lincoln MKT: Large premium crossover (D4 Platform)
With this new announcement, I am not sure how the lineups will look.
By NaBUru38 Posted: 9/4/2008 6:24pm PDT
By Adam Posted: 9/4/2008 6:45pm PDT
By www.mywheelsonwalls.com Posted: 9/4/2008 6:47pm PDT
Just ask the last several CEO's what the ultimate problem was? Yes Mr. Nasser had a major ego which didnt help further more his kids would get free Ford cars and return them completly trashed and full of trash creating more distance between him and management. As for Mr. Iacoca read his book(s) they all spell the same problem.
Ultimately when Ford the family makes a decision they stick with it even if market conditions change during the implementation. On other hand, the fact that F150 production goals and launch dates have changed in the middle of implementaion shows that just maybe there is hope yet for teaching an old dog new tricks.........
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