Jaguar has launched a dedicated website for its new 2010 XJ sedan, with a number of interesting features to keep potential customers and the curious interested in the car. The site showcases the design and engineering elements what went into creating the svelte new Jaguar, and includes a configuration tool to build up your own personal XJ to your liking.

It includes the current range of six models, starting with the basic 5.0-liter V8 gasoline short-wheelbase model and topping out with the long-wheelbase Supersport model powered by a 510hp supercharged 5.0-liter V8.

The new XJ can be ordered right now in the U.S., with prices starting from an MSRP of $72,500 for the base 5.0-liter V8, $87,500 for the XJ Supercharged and from $112,000 for the XJ Supersport.

Click here to start building your own XJ.

2010 Jaguar XJ