Kia Spectra News

  • Kia's Soul is also targeted at a younger audience

    Getting young people to buy cars is tougher than it sounds. Fashion, mode and politics all play a role in addition to the classical considerations for car buying: price, features and performance. But Kia is determined to grow its business with younger buyers, as its current 52-year-old average customer is more elderly that it would like. Kia will have to be careful not to alienate too many of its existing customers, however, as those are the brand's proven loyalists. But at the same time, getting a new image across to a whole new segment of the population could prove more beneficial that...

  • 2010 Kia Forte Sedan
    U.S.-spec Kia Forte debuts at Chicago Auto Show

    Kia’s new Forte sedan has been on sale in South Korea since August of last year but the car is just making its North American debut, launching today at the Chicago Auto Show. The Forte draws heavily on the styling of the recently revealed Kia Koup concept and features a new, edgier look...

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