Hyundai N performance brand aims for America: will it be Veloster first? Page 2

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Hyundai i30 N race car on the Nürburgring

No i30, but Veloster?

Hyundai says it’s translated that experience into the i30 N, but it’s delaying that car while it prepares its second N-brand car with the U.S. market in mind.

Biermann wouldn’t set a firm date for it, but says there’s a plan to bring that second N car as soon as possible to America.

Clues come in the form of the cloaked vehicles that orbit around the i30 Ns. They come in the form of heavily masked Veloster hatchbacks.

New in 2012, the Hyundai Veloster is due for a major model makeover in 2018. While drivers sampled the i30 N, prototype Velosters with interesting exhaust and spoiler treatments loomed and looped the lot nearby. The Veloster suits the N mission: to keep performance affordable and approachable.

Biermann has no plan to blast out an entire range of N cars. There won’t be an N of every Hyundai vehicle, he says, unlike Mercedes-AMG or BMW M or Audi Sport.

Instead, Biermann has a careful plan to nudge N out from the shadows of those titanic German performance nameplates, to slowly build a following.

“It's all about substance,” he says. “It's all about being affordable and accessible.”

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